Simplee Inc. Participates in JTB's New Service, Postpartum Care Experience Gift "BecomeMommy"

Simplee Inc. (hereinafter "Simplee") will participate as a JTB partner in "BecomeMommy," a new service that offers postpartum care as a "celebratory gift." By utilizing Simplee's services as corporate welfare or as a gift from loved ones, we will work with JTB to create a society where mothers can feel truly at ease, knowing that "they don't have to shoulder childcare alone and can rely on others."

Background - Why "At-Home Postpartum Care" is Necessary

Simplee has been developing an on-demand childcare sitter service that supports parents' lifestyles, aiming for a society where "people don't give up on work or experiences they want due to childcare."

We deeply resonate with the philosophy of JTB's new service, "BecomeMommy," which offers postpartum care as a "celebratory gift" and aims to "free mothers from tension." We have decided to join as a participating company offering at-home postpartum care.

About Participation

Simplee will provide in-home postpartum care services by professional Simplee sitters to mothers who receive the "BecomeMommy" gift.

Service Name: Simplee Childcare Plan within the Postpartum Care Experience Gift "BecomeMommy"

Target Areas: Primarily the Tokyo metropolitan area, Osaka, Kyoto, and Fukuoka.

Service Flow: Mothers who receive the gift select Simplee through a dedicated website. After detailed preliminary consultations utilizing LINE and other tools, a sitter will visit their home.

Service Uniqueness

"Zero Travel Risk" In-Home Care

There is no burden of going out with a newborn whose daily rhythm is not yet settled. By entrusting their baby to a care professional in the comfort of their own home, mothers can have time to completely switch off their minds and bodies, such as "sleeping deeply in another room" or "eating a meal at a relaxed pace."

A "Companion for the Mother's Heart"

Sitters do not just look after the baby; through attentive communication, they also provide emotional security as a "companion" to mothers who tend to feel isolated.

Corporate "Return-to-Work Support & Engagement Improvement"

Companies promoting women's active participation can offer this gift as employee welfare, reducing anxiety for female employees during maternity and childcare leave. This supports work-life balance and leads to renewed vitality upon returning to work.

Message from the Representative (Future Outlook)

"At Simplee, we provide childcare services that dispatch sitters, aiming for a society where people don't give up on work or travel experiences due to childcare. By using Simplee's plan with BecomeMommy, we will work with JTB to realize a society that dispels the image of women solely as caregivers, a society where women can "enjoy both childcare and challenges," and a society where they "don't give up on experiential consumption or business."

Simplee Inc. Location: 15F, Toranomon Hills Business Tower, 1-17-1 Toranomon, Minato-ku, Tokyo Representative: Minami Suwa

Established: 2022 Business Activities: Baby sitter services, childcare support for corporations, operation of childcare facilities URL: https://simplee.jp