Japan National Rugby Player Haruto Kida Launches 'Smood' Spring/Summer 2026 Collection

Smood Co., Ltd. (Representative: Haruto Kida) launched the 'Spring/Summer 2026 Collection', the latest offering from the fashion brand 'Smood' directed by Japan national rugby team player Haruto Kida, on May 17, 2026.

This collection features mainly t-shirts perfect for the spring and summer seasons, while also introducing the brand's first-ever tote bags, military hats, and shorts. The collection combines functionality and fashion, reflecting Kida's personal dedication to style and the physical sensibilities he has cultivated as a professional athlete.

In addition to simple yet striking designs, the collection is characterized by its practicality for everyday use. Kida's realistic perspective, shaped by his daily movement between various environments such as travel, training, and away games, is reflected in every detail, including silhouettes, sizing, and material selection.

Prior to the official release, a pop-up shop—the brand's first—was held on May 12 at the venue of the Kubota Spears Funabashi Tokyo Bay's final league match. The event drew a large crowd, with players also rushing over to show their support, creating a highly energetic atmosphere. Many fans were seen purchasing items after examining them in person, and several products sold out on the same day, demonstrating the high level of attention the brand garnered even before its official launch.

All designs were handled personally by Haruto Kida. From the silhouette and texture to the size balance, meticulous attention was paid to every detail, ensuring each piece was carefully crafted.

Sizes (US Sizing): S (S–M) / M (L–XL) / L (XL–2XL) *Due to being designed based on international sizing standards, the silhouettes offer a more relaxed fit compared to standard Japanese sizes.

Product Lineup [Smood Classic T-shirt] The brand's staple t-shirt featuring the "Smood" logo boldly printed on the back in an American pop font. It is characterized by the strong presence of the back print and a small accent logo on the chest.

[Smood Sunny T-shirt] A piece featuring a "sun" graphic drawn by Haruto Kida himself. The design exudes a summery atmosphere and a playful spirit.

[Smood Flow State T-shirt] A graphic t-shirt designed around the theme of "Flow State" (being in the zone). It expresses the sensation of coexisting concentration and freedom through Smood's signature visual style. The accent pink color is Kida's personal favorite feature.

[Smood International T-Shirt] A t-shirt incorporating the names of the home countries of Kida's teammates into its design. It embodies the international atmosphere unique to rugby, where athletes battle alongside comrades from around the world, expressed in a distinctively Smood way. It is the only item in this collection made of toweling fabric, offering a soft and exceptionally comfortable fit.

[Smood Tote Bag] (White/Black) A large-capacity tote bag designed for high practicality. It easily holds A4-sized documents, large laptops, gym equipment, and game-day gear. It shares the same graphic designs as the Flow State and Sunny t-shirts.

[Military Hat] (Brown/Black) A military hat created by Kida as he pursued the "shape he truly wanted." Meticulous attention was given to details such as the depth, brim angle, and embroidery design.

[Smood Shorts] Shorts designed for ultimate comfort and an ideal silhouette. These are knee-length shorts, a style frequently seen in recent international fashion trends. They are versatile enough to be worn by women as casual street wear.

About Smood Smood is a coined word combining "smooth" and "mood." The brand designs clothing with high-quality materials, comfortable fits, and relaxed silhouettes so that they naturally blend with the individual mood of the wearer. Haruto Kida, the Brand Director, is an athlete who constantly challenges himself daily, but he has also shared a common dilemma with people of diverse body types: "There are no clothes that fit me." While athletes often think, "I love the design, but they don't have my size," or "The shape is great, but it doesn't fit my body," Smood was born to address these athlete-specific challenges and realize a "sophisticated style that blends into everyday life." Whether it's a good day or a bad day, the brand values "consistency of mood" to smoothly align the flow of one's inner feelings.