When will 'What Cheerful People Think' be released?

It was released on Thursday, June 11, 2026.

Who is the author of this book?

Hiroshin Wada, the representative director of sooup Consulting Co., Ltd.

Who is responsible for the book's illustrations?

Illustrations are by Mr. Hiroshi Wada, a manga artist, with 58 illustrations featured throughout the book, including the cover.

What is the price and format of the book?

The price is 1,600 yen (excluding tax), the format is A5, and it has 256 pages.

What is the main business of sooup Consulting Co., Ltd.?

They provide management and back office consulting services.

'Itsumo Kigen no ii hito ga kangaeteiru koto' Releases June 11! Featuring Illustrations by Radio Wada! sooup consulting 10th Anniversary Project (1)

Published Jun 11, 2026 3:00 PM ・ Updated Jun 14, 2026 8:32 AM ・ 3 min read ・ Source: PR TIMES

sooup consulting (Tokyo), a back-office support firm, released 'Itsumo Kigen no ii hito ga kangaeteiru koto,' the debut book by CEO Hironobu Wada, on June 11. Celebrating the company's 10th anniversary, the book details 24 relationship etiquette tips based on 20+ years of consulting experience and features illustrations by cartoonist Radio Wada.

sooup consulting Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President: Hironobu Wada), a company specializing in back-office and administrative support, released the book 'Itsumo Kigen no ii hito ga kangaeteiru koto' (What People Who Are Always in a Good Mood Think), written by our CEO, on June 11 (Thursday) via Sogo Horei Publishing.

The book compiles the experiences and failures of CEO Hironobu Wada, who has worked as a consultant for over 20 years, into "tips for not being swayed by things." These tips present 24 pieces of "etiquette" for human relationships that can be used in both business and private life.

Key highlights include:

1. Practical advice on how to build trust even after being disliked. 2. Illustrations by the famous cartoonist Radio Wada! There are 58 illustrations throughout the book, including the cover. 3. Design and binding handled by Naoko Fujitsuka and Mio Muramatsu of etokumi LLC. The book uses an eye-friendly green color and focuses on extreme readability.

Author Hironobu Wada was born in Aichi Prefecture in 1977. After working at Samsung Japan, Mitsubishi UFJ Research and Consulting, and EY Tax Co., he founded sooup consulting in 2016. He has consulted for over 660 companies and realized revenue improvements exceeding 100 billion yen.

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Source: PR TIMES
Category: New Product

'Itsumo Kigen no ii hito ga kangaeteiru koto' Releases June 11! Featuring Illustrations by Radio Wada! sooup consulting 10th Anniversary Project (1)

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