株式会社SORA News Releases

"Breaking the Conventional Wisdom of Chinmi" Hotaru no Hikari Launches Dual-Brand Strategy. Towards a New Market of Department Stores × Character IP

SORA Co., Ltd. has officially launched a dual-brand strategy for its premium chinmi brand "Hotaru no… · 2026-05-08

"Breaking the Norms of Delicacies" Hotaru no Hikari Launches Dual-Brand Strategy. Targeting New Markets: Department Stores × Character IP

SORA Inc. has officially launched a dual-brand strategy for its premium delicacy brand "Hotaru no Hi… · 2026-05-08