SPinno Joins National Supermarket Association as Supporting Member, Strengthening Support for Sales Promotion DX from Planning to Execution

SPinno (Headquarters: Chuo-ku, Tokyo; CEO: Hideki Matsubara; hereinafter 'SPinno') has become a supporting member of the National Supermarket Association. The company also announced that its initiatives will be featured in the June 2026 issue of the association's magazine, 'Self-Service,' as part of the supporting member introduction.

SPinno has been supporting companies, primarily in the retail and FMCG sectors, by providing its 'SPinno' sales promotion cloud. This platform centralizes production/design requests, ordering, shipping, and inventory/data management for point-of-purchase (POP) materials.

With this membership, SPinno will deepen its understanding of the food supermarket industry's trends and operational challenges, strengthening support for stable store promotions through promotional material management DX.

Background of Joining the National Supermarket Association

In the retail industry, including supermarkets, in-store promotional activities are vital for communicating product appeal and information to customers, contributing to increased sales. However, factors like shifting consumer behavior due to inflation, labor shortages, and unstable supply/pricing of promotional materials necessitate new approaches.

Managing POPs, posters, fixtures, and shelf materials is complex, involving intricate specifications and inventory control. Recently, additional pressures, such as responding to price changes and selecting suppliers based on delivery times, have emerged.

To help supermarkets efficiently manage limited personnel, costs, and materials, SPinno has joined the association to support store promotions through DX.

In-Store Promotion Support Provided by SPinno

The 'SPinno' cloud platform connects headquarters, stores, and suppliers, centralizing promotional material workflows. Leveraging its network of over 400 suppliers and expertise in project management from design to store deployment, SPinno provides end-to-end support, including planning, design, procurement, and inventory management, tailored to each company's needs.

About the National Supermarket Association

The National Supermarket Association is an industry body dedicated to the development of the supermarket industry and the modernization of distribution systems.

Company Profile

SPinno was established in 2009 as a sales promotion company and has supported over 1,000 corporate clients. It offers the 'SPinno' sales promotion cloud system.