HATAGO, a fragrance brand that designs based on Japanese regional culture, will hold a limited-time pop-up store at the LIVING HOUSE. Futako-Tamagawa branch starting Saturday, May 23, 2026. The event aims to deliver a pleasant living experience where scents harmonize with the interior spaces proposed by LIVING HOUSE.
HATAGO conceptualizes the atmosphere and scenes unique to specific locations, designing them as fragrances. In this pop-up, the brand will introduce five scents based on 'Kamakura,' the theme of its first chapter. Through fragrance diffusers and mists, customers can experience a lifestyle where their home transforms into a coastal town in Kamakura.
[POP-UP Overview] Period: May 23, 2026 (Sat) – June 22, 2026 (Mon) [Planned] Location: LIVING HOUSE. Futako-Tamagawa (Futako-Tamagawa Rise S.C. Terrace Market 2F, 1-14-1 Tamagawa, Setagaya-ku, Tokyo) Official Website: https://www.livinghouse.co.jp/
[Products] ■ Fragrance Diffuser KAMAKURA, SHICHIRIGAHAMA, INAMURAGASAKI, YUIGAHAMA, ENOSHIMA
Fragrance Mist KAMAKURA, SHICHIRIGAHAMA, INAMURAGASAKI, YUIGAHAMA, ENOSHIMA
[About HATAGO] The name 'HATAGO' comes from the concept of a traveler's inn, implying that your home becomes a place of lodging through the 'memories of travel' captured in scent. In its first chapter, the brand translates the essence of various coastal towns in Kamakura into fragrances. Founded and led by Creative Director Daisuke Noguchi, the brand collaborates with Parisian perfumer Jean-Michel Duriez and perfume creator Yuta Watanabe to weave the culture and emotions of various Japanese regions into scent.
Flagship Shop: 2-5-16 Yuigahama, Kamakura, Kanagawa Prefecture Pricing: Diffuser 12,650 JPY (incl. tax), Mist 8,250 JPY (incl. tax)
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: LIVING HOUSE.