Following the great success of the Mazda Roadster pin badges produced and sold in August 2025 under the original brand 'BUTTON&CUFFLINKS' operated by storyteller Inc., the production and sale of a second series of pin badges as official Mazda goods has been decided. Sales will begin sequentially from May 29, 2026.

In this second series, four successive models of the RX-7 and RX-8 will make their debut, coinciding with the rotary engine's upcoming 60th anniversary in 2027.

Mazda launched its first rotary-powered vehicle, the 'Cosmo Sport,' on May 30, 1967. To commemorate the 60th anniversary in 2027, four representative Mazda sports car models equipped with rotary engines have been turned into pin badges: the RX-7 SA (1978~), RX-7 FC (1985~), RX-7 FD (1991~), and RX-8 (2003~).

Please note the detailed craftsmanship of the pin badges themselves, as well as the original matchbox-sized packaging.

Lineup and Colors: - RX-7 SA / Mach Green - RX-7 FC / Dover White - RX-7 FD / Vintage Red - RX-8 / Velocity Red

Other items handled include the Mazda original package version of the first series Roadster pin badges, as well as T-shirts, caps, and RX-7 FD model cars released simultaneously as rotary engine 60th-anniversary commemorative goods.

Release Date / Price: - Sales start sequentially from Friday, May 29, 2026. - Price: 1,800 yen (including tax; 1,637 yen excluding tax).

Retail Stores & Online Shops: - Starting May 29, 2026: MAZDA OFFICIAL GOODS SHOP (Online) - Starting June 5, 2026: MAZDA GOODS SHOP (Located in the 1st-floor lobby of Mazda Hiroshima Headquarters) - Business Hours: 11:00 – 16:30 (Monday to Friday) - *Closed on Saturdays, Sundays, long holidays, and other Mazda Corporation holidays.

FACT BOX

  • Source: PR TIMES
  • Category: New Product