A New Concept for Hair Drying Gloves: Beauty Ingredients.

Introducing "BLOWVE," Hair Drying Gloves with a Renewed Brand Concept.

Japan's hot and humid climate. Summer is a tough season for hair too.

Japan's summers are hot and humid, and from the rainy season through summer, it becomes difficult for hair to dry.

Not only does hair become unmanageable due to humidity, but prolonged wetness makes it more susceptible to damage from friction and heat.

To maintain beautiful hair, it's important to minimize wet time and dry it gently.

SUNAYAMA is focusing on hair care during the Japanese summer and proposes a new hair drying habit that transforms "hair drying time" into "beautiful hair time."

Wet hair is in a vulnerable state. BLOWVE supports the creation of beautiful hair by shortening the time it remains wet.

Transform "hair drying time" into "beautiful hair time."

In May 2026, BLOWVE surpassed 20,000 cumulative units sold.

Now, with the support of many customers, we wanted to propose new value not just in the function of "drying hair quickly," but in the essential daily act of hair drying itself.

Drying your hair isn't just about getting it dry. It's also an important time to style your hair at the end of the day and nurture beautiful hair.

Therefore, BLOWVE has renewed its brand concept.

Transform "hair drying time" into "beautiful hair time."

A new hair drying habit that towels can't achieve.

Towels are for wiping moisture from the hair.

BLOWVE is for drying and styling the hair.

We focused on this difference.

Hair drying is not just about drying.

It's also a time to care for, style, and nurture beautiful hair.

BLOWVE proposes a new hair drying habit by rethinking this time itself.

BLOWVE's new hair drying habit, born from a different concept than towels.

Absorbent Material to Support Beautiful Hair Time.

To make hair drying time more comfortable, BLOWVE uses "Super ZERO425®," a highly absorbent cotton yarn. Its excellent absorbency efficiently wicks away moisture from wet hair, supporting shorter drying times.

A comparison of water absorption between general cotton yarn and the highly absorbent "Super ZERO425®." BLOWVE quickly absorbs moisture, supporting shorter drying times.

Silk: A Choice for Beautiful Hair.

BLOWVE is committed not only to drying hair quickly but also to gently styling wet hair.

The part that touches the hair is made of "silk," a natural material whose main component is protein, just like hair and skin.

Silk's gentle texture reduces friction on wet, delicate hair, supporting gentle daily hair drying.

Made with "silk," a natural material whose main component is protein, like hair and skin. It reduces friction on wet, delicate hair and gently supports daily hair drying.

A New Concept for Hair Drying Gloves: Beauty Ingredients.

BLOWVE applies beauty ingredients, ceramide (derived from rice bran) and silk protein, chosen for hair care, to the silk that touches the hair through a post-processing treatment.

By incorporating beauty ingredients into hair drying gloves, BLOWVE offers a new hair drying habit that not only dries hair but also styles it beautifully.

Ceramide (derived from rice bran) and silk protein are post-applied to the silk that touches the hair. BLOWVE's unique material design considers beauty as well as drying.

Summer hair drying can be more comfortable.

Japan's hot and humid summers are a season that puts a strain on hair drying.

Many people experience common summer-specific concerns such as "sweating from the dryer's heat," "hair not drying easily," and "drying takes too long."

BLOWVE transforms daily hair drying time from mere drying into a comfortable and pleasant "beautiful hair time."

We propose a new hair drying habit, especially for hot and humid Japan.

Ceramide (derived from rice bran) and silk protein are post-applied to the silk that touches the hair. BLOWVE's unique hair drying gloves, supported by four material designs, create "beautiful hair time."

A new hair drying habit for hot and humid Japan. BLOWVE transforms hair drying time into "beautiful hair time," nurturing future beautiful hair through daily accumulation.

Product Overview

Product Name: Hair Drying Gloves "BLOWVE" Price: 1,320 yen (tax included) Color: Off-white Sales Locations: SUNAYAMA Official Online Shop, Rakuten Ichiba Official Shop, Amazon Official Store

Size: Free Size (Approximate fit: 19-22cm) Product Number: 6231CA-02 Composition: (Main Body) Cotton, Silk, Acrylic, Polyester (Cord) 100% Nylon

Sales Links

SUNAYAMA Online Shop: https://www.sunayama.shop/view/item/000000000920 SUNAYAMA Rakuten Ichiba Official Shop: https://item.rakuten.co.jp/sunayamasocks/6231ca/

SUNAYAMA Amazon Official Store: https://www.amazon.co.jp/dp/B0BX2SH2L3

Company Overview

Company Name: SUNAYAMA Co., Ltd.

Head Office Location: 6-27-5 Okuto, Katsushika-ku, Tokyo 124-0022 Company Establishment: June 17, 1963

Capital: 40 million yen

Representative: Naoki Sunayama, Representative Director

Homepage: http://www.sunayama.jp/

Online Shop: https://www.sunayama.shop/

SUNAYAMA Amazon Store: https://x.gd/zArgj

SUNAYAMA Rakuten Store: https://www.rakuten.co.jp/sunayamasocks/ X (formerly Twitter) Account: https://x.com/sunayamasocks

Instagram Account: https://www.instagram.com/sunayamasocks/

Facebook Account: https://www.facebook.com/sunayamasocks/ TikTok Account: https://www.tiktok.com/@sunayamasocks

Press Release Contact

SUNAYAMA Co., Ltd. Product Department, Product Development Division, Tada TEL: 070-5464-6820