Wine "Standard Wine" Launched to Measure Individual Taste Preferences!

Product Name: Standard Wine Type: Deep Rosé Wine Volume: 300ml (Can) JAN: 4964044046324 Suggested Retail Price: 900 yen (excluding tax) Manufacturer and Seller: Monde Winery Co., Ltd.

TasteDatabank Inc. (Anjo City, Aichi Prefecture: President and CEO Yutaka Kamiya) has launched "Standard Wine," a wine designed to measure individual taste preferences.

"Standard Wine" is a wine scientifically analyzed from wines worldwide and designed as a "reference point" for taste. It combines multivariate data such as sweetness, acidity, bitterness, astringency, umami, aroma, and color tone, blended to reproduce the average taste characteristics of wines globally. Furthermore, this product serves as a "taste ruler" for understanding one's own preferences. By linking with the dedicated app "TasteMap," consumers can visualize and intuitively grasp their "favorite tastes" and taste tendencies. The development utilized over 8,000 types of wine data obtained through analytical instruments like taste sensors, GC-MS, and FT-IR. Through "Standard Wine," we aim to foster a new wine culture where everyone, from beginners to enthusiasts, can discover and enjoy their preferences.

3 Key Points

1. Developed based on analytical data from over 8,000 types of wines worldwide.

2. Visualizes taste tendencies starting from "Standard Wine."

3. Visualizes "favorite tastes" on a map in conjunction with the TasteMap app.

An app visualizing 530 analytical data points.

"TasteMap" App Linked with "Standard Wine"

Users can connect to the dedicated app "TasteMap" via a QR code on the "Standard Wine" label. By inputting their perceived "acidity, sweetness, and body" when drinking Standard Wine, users analyze their taste tendencies.

Based on the input data, the app matches the user's taste data with wines handled by partner stores, visualizing the consumer's "favorite tastes" on the TasteMap. On the map, users can intuitively identify wines similar to their preferences and new flavors.

This provides a new wine experience that allows for visual and structural understanding of sensations like "I just like it" or "It's hard to describe in words."

The accumulated evaluation data will be used to enhance the recommendation function and improve product assortment and store layout at retail stores.

How to Utilize the App at Retail Stores

Retail stores can utilize the TasteMap app for free by adopting "Standard Wine" as one of their handled products.

Developer's Comment

Yutaka Kamiya, Representative Director of TasteDatabank Inc. / Doctoral Course Student, Graduate School of Shinshu University / Senior Sommelier certified by the Japan Sommelier Association.

For over 20 years, our company has been scientifically measuring and organizing wine flavors and working to enhance sensory evaluation. "Standard Wine" and "TasteMap" are mechanisms that scientifically measure, visualize, and utilize each consumer's "deliciousness." Moving forward, we will further contribute taste science to society and develop highly accurate taste estimation algorithms from the obtained data.

[Contact for Product Planning and Materials]

TasteDatabank Inc. 108-16 Ichino-kiri, Izumi-cho, Anjo City, Aichi Prefecture 444-1221 TEL: 0566-70-7806

Contact: Kamiya ([email protected])

[Contact for Product Specifications and Distribution]

Monde Winery Co., Ltd. 476 Ichibe, Isawa-cho, Fuefuki City, Yamanashi Prefecture 406-0021 TEL: 055-262-3161

Contact: Furuya ([email protected])