TORUTOKOYA photo & movie+, a wedding photo studio operated by tasu Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Tomohiro Yamada), launched its 'Coming-of-Age Photo Plan' in March 2026.
Furthermore, in the 'Anniversary Film' option offered as part of this plan, a video produced by videographer Takashi Hashimoto won 2nd place in the Filmmaking Open category at the global international photo contest, 'COSMOS AWARDS 2026 TRIMESTER1'.
Background of the 'Coming-of-Age Photo Plan'
Until now, 'TORUTOKOYA photo & movie+' has operated wedding photography services, utilizing its high technical skills, which have earned numerous global awards, and high-quality wedding experiences captured in historic mansions.
In the midst of this, hearing a staff member's regret about their own Coming-of-Age commemorative photo session motivated the team with a sense of mission: 'We must do this ourselves.'
Driven by the desire to support not only the life milestone of marriage but also the moments of growth and the story with the family leading up to it, they newly started this Coming-of-Age photo and commemorative service.
Rather than just taking standard photos in a beautiful kimono, they express the beauty of being 20 in a creative way that makes you want to watch it again and again. For customers who want to preserve memories with their family more deeply, they also offer an 'Anniversary Film' that weaves behind-the-scenes footage and messages for the family.
Behind the Scenes of the Award-Winning Video: A 20-year-old's 'Determination' for Laissez-faire Parents
The winning piece for 2nd place at 'COSMOS AWARDS 2026 TRIMESTER1' begins with a student based in Okinawa, aiming to be a nurse, reading a letter to their parents.
The original theme of the letter was 'gratitude to parents.' However, upon hearing from the student that 'my parents might just say, it looks nice, and leave it at that,' the photographer suggested deepening the focus on family memories and turning it into a letter of determination for the future, centered on the idea that 'my origin lies in my parents.'
A powerful mother running a beauty company and a father passionate about his band activities while managing his own store. Both parents had no experience in job hunting, and their educational policy for their daughter was consistently 'laissez-faire.' A family where 'each one is fully enjoying their own life.'
The content was overflowing with the unique and highly charming 모습을 of a family that did not fit into the mold of 'typical Coming-of-Age movies.'
'They were more moved than I imagined, and my father cried.'
Later, TORUTOKOYA received a heartwarming thank-you email from the student. 'Thank you so much for suggesting the video production. I was able to deliver it to my parents safely, and both were more moved than I imagined. They keep watching it happily over and over again. (My father even cried, haha). I was able to welcome this milestone in a very good way thanks to this wonderful opportunity. Thank you again.'
Her usually cool father shedding tears of joy at his daughter's 'growth and determination.' This was the 'true figure of the family' that could be delivered because it was in the form of a video, not just a photo service, and became a strong energy supporting this award.
Comments from TORUTOKOYA videographer Takashi Hashimoto:
'I felt through this shoot that a Coming-of-Age ceremony is not just a day to celebrate becoming an adult, but a day to show the family who raised you your determination to 'live as an adult from now on.' Making a work that will remain in the heart forever through video is my greatest joy as a creator.'
Company Overview
tasu Inc. operates photography-related businesses in Shinjuku Gyoen, including the photo wedding service 'TORUTOKOYA' under the concept 'Cool, adult photography through photos and videos,' the wedding photo specialty store 'KIRUTOKOYA,' and the family photo service 'Asobiba.'
Company Name: tasu Inc. Location: 1F, Cross-C Shinjuku Gyoen-mae Bldg, 4-30-13 Yotsuya, Shinjuku-ku, Tokyo Representative: Tomohiro Yamada, Representative Director Establishment: February 3, 2020 Corporate Website: https://tasu.co.jp/
FACT BOX
- Source: PR TIMES
- Category: News
- Products / services: TORUTOKOYA photo & movie+ / KIRUTOKOYA