What Is the Responsibility of a Results-Driven PM? Event on the Future of Product Development to Be Held on July 24

TECH PLAY-X Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Tatsuya Muto, hereinafter referred to as TECH PLAY-X), which champions the mission of 'increasing TECH PLAYERS / TECH COMPANIES,' will host an event titled 'Why Can't PMs Deliver Results That Drive Business Growth? — Rethinking the Responsibility of Results-Driven PMs with Daiki Hachisuka, Author of The Textbook for Winning Product Development' on Friday, July 24, 2026.

This event will explore the role and responsibilities of PMs in product development that leads to business growth, using the upcoming book The Textbook for Winning Product Development (authored by Daiki Hachisuka), scheduled for release on July 22, 2026, as a starting point. Moving forward, TECH PLAY-X will continue to support PMs who strive to balance customer value with business growth, contributing to the enhancement of operational capabilities for TECH COMPANIES.

▼ Registration Link https://techplay.jp/event/997480

Background of the Event

The responsibility of PMs has traditionally been discussed around 'delivering customer value.' However, in practice, even with talented teams and well-established development processes, many organizations still struggle to achieve results that directly contribute to business growth.

In light of this, TECH PLAY-X believes it is necessary to reframe the scope of a PM’s responsibility—not just to 'realizing customer value,' but also to 'contributing to business growth.' This perspective aligns closely with the insights presented in The Textbook for Winning Product Development, authored by Daiki Hachisuka and scheduled for release on July 22, 2026.

Given that the role and accountability of PMs are being re-examined, this event has been designed as a forum to rethink the approach to product development that drives business growth.

Event Details

The event will feature an online dialogue session between Daiki Hachisuka, author of The Textbook for Winning Product Development, and Yuta Sugai, Product Manager of the media platform TECH PLAY.

<Event Title>

Why Can't PMs Deliver Results That Drive Business Growth? — Rethinking the Responsibility of Results-Driven PMs with Daiki Hachisuka, Author of The Textbook for Winning Product Development

<Speakers>

Daiki Hachisuka

Representative Director / Product Manager, Newbee Inc.

Began his career as an engineer at IMAGICA Corporation. After working as a freelance PM, he led new product strategy at Saika Inc. At PIVOT Inc., he served as PM and led the establishment of the product organization. In March 2025, he founded Newbee Inc., where he currently manages the technology media platform 'Newbee,' handles commissioned video production, and supports companies as an external CPO. He will release The Textbook for Winning Product Development (Shoeisha) on July 22, 2026.

Yuta Sugai

Product Manager, TECH PLAY at TECH PLAY-X Co., Ltd.

Started his career as a web application engineer and gained broad experience across planning, development, and infrastructure at multiple web-based companies before transitioning into product management. Joined Persol Innovation Co., Ltd. in 2024 and currently serves as Product Manager for TECH PLAY, overseeing development direction and B2C marketing, among other responsibilities.

<Content>

To commemorate the release of The Textbook for Winning Product Development, this event will feature Daiki Hachisuka as a guest speaker. We will explore why even high-performing teams fail to deliver business growth, why business and development often fail to align, and how deeply PMs should engage in driving business outcomes—drawing on the author’s motivations for writing the book and his real-world experiences.

<Recommended For>

Those who feel their product development efforts are not yielding expected results

Those struggling with alignment and decision-making between development teams and business/management

Those considering how to balance customer value with development priorities

Those in charge of new ventures or product development who wish to learn a business-growth-oriented perspective

Event Overview

Date and Time

July 24, 2026 (Fri) 12:00–13:00 JST

Format

Online

Participation Fee

Free

Organizer

TECH PLAY

Co-organizer

Newbee

Event Details

▼ Registration Link https://techplay.jp/event/997480

Value Proposition

This event aims to help participants reflect on challenges in their own product development and organizational contexts, and spark new thinking about decision-making and engagement that leads to business growth. As AI accelerates development speed, PMs are increasingly expected to lead product development not only toward customer value but also toward business growth. Based on Daiki Hachisuka’s insights and frontline experience, we will explore the roles and responsibilities PMs should embrace—alongside participants.

TECH PLAY-X will continue to support TECH PLAYERS who engage with these critical questions, contributing to the enhancement of Japan’s product development capabilities.

Message from the Guest Speaker

Daiki Hachisuka, Representative Director, Newbee Inc.

Today, the difficulty of 'building' a product has significantly decreased. Yet, I feel it has become even harder to create products that are truly used, sold, and drive business growth. Product success cannot be achieved through optimizing development processes alone. To bridge the gap between business and development, PMs must ask: What should we take responsibility for? What should we delegate? How should we engage with the business? In this event, I hope to explore these questions together with all participants.

Comment from the Organizer

Naho Sakamoto, Planner, TECH PLAY-X Co., Ltd.

At TECH PLAY-X, we have organized numerous events centered on product development with various companies. What we’ve noticed is that while there are many discussions about the role of PMs, there are surprisingly few forums that directly and honestly address what it truly means to be responsible for business growth. We strongly resonate with the issues Daiki Hachisuka raises in The Textbook for Winning Product Development, and we believe it’s time to revisit this topic.

We hope this event will be a space where participants can reflect on how deeply they should engage, what responsibilities they should take on, and what they should delegate—leaving with actionable insights for their decisions and actions starting tomorrow.

▼ Registration Link https://techplay.jp/event/997480

About TECH PLAY

<https://techplay.jp/>

TECH PLAY is a media platform that delivers essential learning and connections to TECH PLAYERS—individuals challenging the status quo with technology. With approximately 320,000 engineers and IT professionals as users, TECH PLAY aims to go beyond mere information delivery, serving as a hub where challengers connect and grow together. Through events, videos, and magazines, we deliver the knowledge that matters today,