Starting Tuesday, May 26, 2026, THE RICH Co., Ltd. will launch a campaign for its hair care product line, "SILK THE RICH," within the major Japanese news apps "SmartNews" and "SmartNews for docomo." During the period, 300 winners will be selected to receive a special coupon allowing them to purchase the popular three-piece set—High Moist & Repair Shampoo, Treatment, and Rich Hair Oil URB—(regular price 6,380 JPY, tax included) for 4,785 JPY (tax included), plus an original silk drawstring bag.

"SILK THE RICH" is a fragrance hair care line created from natural silk ingredients. This tie-up was initiated to offer SmartNews' information-savvy users an opportunity to turn their nightly bath time into a "moment of bliss."

Campaign Overview: Participation: Access the "Coupon Channel" in the SmartNews app and tap the campaign banner. Eligibility: Users of SmartNews / SmartNews for docomo. Lottery Period: May 26, 2026 (Tue) 11:00 AM – June 27, 2026 (Sat) 10:59 AM. Coupon Expiration: June 30, 2026 (Tue) 11:59 PM. *Limit one per device. Users who enable push notifications can participate in the lottery up to twice daily.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: SmartNews