TMEIC Launches Collaboration Campaign with Movie 'Spider-Man: Brand New Day'

TMEIC Corporation (President: Akira Kawaguchi, hereinafter "TMEIC") will launch a brand campaign in collaboration with the movie 'Spider-Man: Brand New Day' [coming to theaters July 31, 2026] from June 29 (Mon) to August 30 (Sun). Through media outreach including TV commercials, transit advertising, online ads, and cinema ads featuring Spider-Man and TMEIC's brand character "TMEIC Man," TMEIC will support the upcoming film.

Since 2017, TMEIC has collaborated with the Spider-Man film series, drawing parallels between the iconic message from the Spider-Man franchise—"With great power comes great responsibility"—and TMEIC's corporate mission to serve as a driving force for advancing industry and society. This marks the fourth campaign in this ongoing collaboration.

Centered on the theme of "new challenges," both Spider-Man, who continues to fight through various hardships, and TMEIC, which strives daily with technological innovation to address societal challenges such as achieving a decarbonized society, will share the core message: "There is always a reason to keep striving in this world."

<Graphic Poster Design>

【About TMEIC Man】

TMEIC Man is our brand character who, driven by a strong personal commitment to contribute through technology toward a decarbonized society, persistently overcomes obstacles with relentless determination. Designed in TMEIC's corporate colors of red and black, the character features the company's arrow-shaped brand mark on his chest.

For more details, please visit:

URL: http://www.tmeic.co.jp/tmeicman/profile/index.html

【Movie Information: 'Spider-Man: Brand New Day' – Coming July 31 (Fri)】

Four years after the events of 'Spider-Man: No Way Home,' an adult Peter Parker lives alone, having erased his existence from the lives and memories of his loved ones. In a New York City where no one knows his name, he fights crime every day, fully dedicating himself to protecting the city as Spider-Man. However, as public expectations of Spider-Man grow, the mounting pressure triggers astonishing physical changes that threaten his very existence. Meanwhile, mysterious crimes surge across the city, and an unprecedented, overwhelmingly powerful threat closes in on Spider-Man—

"After overcoming trials, the spider will surely... be reborn."

Witness the unprecedented transformation and trials facing Peter Parker—Spider-Man—and the fate of his reunion with MJ and Ned.

【Media Rollout and Start Dates】

1. TV Commercials

(1) "ZIP!"

· Nippon Television: Starting June 30 (Tue), every Tuesday from 5:50 AM to 9:00 AM

· Chukyo Television Broadcasting: Starting July 1 (Wed), every Wednesday from 5:50 AM to 9:00 AM

· Hiroshima Television Broadcasting: Starting July 3 (Fri), every Friday from 5:50 AM to 9:00 AM

(2) "Mezamashi TV"

· Kansai Television: Starting July 3 (Fri), every Friday from 5:25 AM to 9:00 AM

· TV West Japan: Starting July 2 (Thu), every Thursday from 5:25 AM to 9:00 AM

(3) "V Times"

· Nagasaki International Television: Starting July 4 (Sat), every Saturday from 9:25 AM to 10:15 AM

2. Station, Airport Signboards, and Digital Signage

(1) Station Signboards – Tokyo Metro Kyobashi Station, JR Hiroshima Station: Starting June 29 (Mon)

(2) Haneda Airport Domestic Terminal 2 Arrival Corridor Signboard: Starting June 29 (Mon)

(3) Tokaido and Sanyo Shinkansen LED Text Ads: Starting July 1 (Wed)

(4) Tsutaya Ebisu Bridge Hit Vision: Starting June 29 (Mon)

(5) JR Nagoya Station Twin Vision (Sakura-dori Exit): Starting July 1 (Wed)

(6) JR Hakata Station Eki-vision: Starting July 1 (Wed)

3. In-Train Advertising

[Greater Tokyo Area]

(1) Tokyo Metro Train Vision (all lines): Starting June 29 (Mon)

(2) JR East Japan Chuo-Sobu Line Local Train Channel: Starting July 27 (Mon)

(3) Door-side Posters – Keio Line, Inokashira Line, Odakyu Line, Seibu Line, Tobu Line, Keikyu Line: Starting July 1 (Wed)

[Kansai Area]

(4) Osaka Metro Tre-Vision: Starting July 6 (Mon)

(5) Hankyu Tre-Vision: Starting July 1 (Wed)

(6) Door-side Posters – JR West Japan, Kintetsu Lines: Starting July 1 (Wed)

4. Cinema Ads

TV commercials will be shown as pre-feature ads (cinema ads) before all films at 11 designated TOHO Cinemas locations.

: July 31 (Fri) – August 13 (Thu)

<TOHO Cinemas (11 locations)>

Nihonbashi, Shinjuku, Kawasaki, LaLaport Funabashi, LaLaport Fujimi, Nagoya Sakae, Umeda, Nishinomiya OS, Midori-i,

LaLaport Fukuoka, Nagasaki

*Only at Nagoya Sakae will the ad be shown exclusively with screenings of 'Spider-Man: Brand New Day.'

5. Web Advertising

(1) YouTube Video Ads: Starting July 1 (Wed)

(2) Instagram Ads: Starting July 1 (Wed)

(3) TVer and broadcaster catch-up streaming video ads: Starting July 1 (Wed)

(4) AbemaTV Video Ads: Starting July 1 (Wed)

(5) Amazon Prime Video Video Ads: Starting July 1 (Wed)

6. Radio Commercial

An original radio commercial will air within TMEIC's sponsored radio program, "TMEIC presents Hata Meiku and FUN Time," hosted by actor Meiku Hata.

For more details, visit:

URL: https://www.tmeic.co.jp/special_contents/radio/

7. Special Website: 'Spider-Man: Brand New Day' Campaign

Starting June 29 (Mon), TMEIC's special website will feature the collaboration commercials, behind-the-scenes footage, graphics, and more.

URL: https://www.tmeic.co.jp/tmeicman/spiderman

Movie Official Website & Social Media

· Official Website: https://spiderman-movie.jp

· Official X (formerly Twitter): https://x.com/SpidermanMovieJ

· Hashtag: #SpiderMan

· Sony Pictures Official Instagram: https://www.instagram.com/sonypicseiga/

· Sony Pictures Official TikTok: https://www.tiktok.com/@sonypicseiga