The owned media platform "Motto! Monogatari" (https://mottomonogatari.com/), operated by Monogatari Corporation (Headquarters: Toyohashi, Aichi Prefecture) and produced with operational support from Infobahn Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director, Chairman and President: Hiroto Kobayashi; a TNL Media Gene group company; hereinafter "Infobahn"), has received an Excellence Award at the "Content Marketing Grand Prix 2025."
About the "Content Marketing Grand Prix" The "Content Marketing Grand Prix" is an awards program hosted by the Content Marketing Academy (CMA) that recognizes outstanding owned media and content marketing initiatives by companies and organizations. Now in its fifth year, the award aims to widely promote and celebrate corporate owned media. The scope of evaluation includes not only article-based websites but also diverse initiatives using original company content, including video, audio, and print media.
About the Award-Winning Media "Motto! Monogatari" "Motto! Monogatari," operated by Monogatari Corporation, is a content platform that focuses on the values, people, and culture behind the company's businesses and services, multifaceted in its communication of the company's philosophy.
Infobahn provided comprehensive support for this media, ranging from site concept design to content planning and article editing for its launch in March 2025.
Infobahn's Approach Infobahn realizes content marketing support and creative work that reconstructs a company's essential values and philosophy into "content that resonates," building sustainable relationships with users.
In this project, we went beyond simple information dissemination to carefully delve into Monogatari Corporation's philosophy and ideals. By sharing the "personal stories" of the talent who embody these values, we generated empathy among readers. We supported the launch of this owned media as a tool that contributes to enhancing corporate value and improving the company's image in recruitment activities.
Infobahn will continue to pursue the value of content that connects companies with society, contributing to the sophistication of our clients' brand communications.
"Motto! Monogatari" Website URL: https://mottomonogatari.com/
About Monogatari Corporation Monogatari Corporation operates approximately 900 restaurants domestically and internationally, including "Yakiniku King," "Marugen Ramen," and "Sushi & Shabu-Shabu Yuzu-An." With "Smile & Sexy" as its management philosophy, the company continues to grow through the dual engines of human resource development and product development capabilities.
About Infobahn Inc. Infobahn is a partner that supports corporate value creation through the power of "design" and "content." Since our founding in 1998, we have supported the resolution of corporate challenges based on the editorial expertise and design thinking we have cultivated. We provide consistent support from strategy formulation to execution, ranging from branding and design consulting that supports the core of a business, to communication design that deepens relationships with customers, and content production that moves hearts. Official Website: https://www.infobahn.co.jp/
FACT BOX
- Source: PR TIMES
- Category: award