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Event

Shoe Brand 'YELLO' to Hold Limited-Time Pop-Up Store at 'The Hyundai Seoul' in Seoul, South Korea

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 22, 2026 9:00 PM ・ Updated Jun 13, 2026 11:59 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

YELLO, a footwear brand operated by Tormekia Inc., will host a limited-time pop-up store at the department store 'The Hyundai Seoul' in Seoul, South Korea, from June 4th to June 17th, 2026.
This marks the brand's second such event, featuring popular boots and mules, Korea-exclusive colors, and a special novelty gift.

YELLO, a footwear brand operated by Tormekia Inc., will host a limited-time pop-up store at the department store 'The Hyundai Seoul' in Seoul, South Korea, from June 4th to June 17th, 2026. This marks the brand's second such event, featuring popular boots and mules, Korea-exclusive colors, and a special novelty gift.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000003.000171856.html Distributor: PR TIMES
Published: May 22, 2026

YELLO, a footwear brand operated by Tormekia Inc., is opening a limited-time pop-up store at 'The Hyundai Seoul' in Seoul, South Korea, where customers can experience the brand's domestic 'YELLO FITTING SALON.'

Returning for the second time following last year's event, this pop-up offers a wide lineup including YELLO's signature edgy-designed shoes, iconic mules and sandals crafted for comfort, and the highly popular boots collection.

Furthermore, customers who purchase shoes will receive an original design 'T-SHIRT' as a novelty gift on a first-come, first-served basis.

Please note that the BLUE color is exclusive to Korea.

*Available while supplies last.

《 POP UP INFORMATION 》

【Dates】

June 4 (Thu) - June 17 (Wed), 2026

【Location】

The Hyundai Seoul B2F

108 Yeoui-daero, Yeongdeungpo District, Seoul, South Korea

【Business Hours】

Mon. - Thurs.｜10:30 - 20:00

Fri. - Sun.｜10:30 - 20:30

FACT BOX

Source: PR TIMES
Category: Event

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Announced　May 22, 2026 9:00 PM — Distributor PR TIMES
Collected　May 22, 2026 12:31 PM
AI structured & analyzed　May 22, 2026 12:43 PM
Desk-reviewed & published　May 22, 2026 9:00 PM

FAQ

Where will YELLO's pop-up store be held?

It will be held at The Hyundai Seoul, B2F, in Seoul, South Korea.

When is the pop-up store open?

From Thursday, June 4, 2026 to Wednesday, June 17, 2026.

What products will be sold at the pop-up store?

Edgy designed shoes that symbolize YELLO, mules and sandals focused on comfort, and boots will be sold.

Are there any Korea-exclusive items?

Yes, the BLUE color will be sold as a Korea-exclusive item.

Are there any purchase incentives?

Customers who purchase shoes will receive an original design T-SHIRT on a first-come, first-served basis (while supplies last).

Cite this article — HOW TO CITE

Washin AI News Desk“Shoe Brand 'YELLO' to Hold Limited-Time Pop-Up Store at 'The Hyundai Seoul' in Seoul, South Korea”AI News by Washin Village（和心村）, May 22, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEtolmekia/en/news/2026-05-22-shoe-brand-yello-to-hold-limited-time-po

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