Okayama's PR to "Shed Skin" and "Break Through Difficulties": Local PR Community "Okayama Dappa" Officially Launches in May!

Toride Inc., which supports corporate PR in Okayama Prefecture, announced the official launch of "Okayama Dappa," a co-creation community for PR professionals, starting May 2026. In conjunction, they also announced that the first seminar will be held on Tuesday, May 19, at "Momotaro Startup Cafe," inviting Natsuko Inukai, Representative Director of Wo-one Inc. and PR Designer, known for her book "Passion Relations."

Background of "Okayama Dappa" Establishment

While Okayama boasts numerous companies with excellent products and services, many face the challenge of "insufficient communication power." Furthermore, PR professionals in local companies often encounter loneliness and information gaps, such as "no one to consult within the company" or "latest trends not reaching local areas." A survey revealed that 70% of PR professionals feel "unsure if they are valued by their company."

"Okayama Dappa" is a local PR community in Okayama aiming to "shed skin" from this current situation and "break through" difficulties. It provides a platform for PR professionals to "connect, learn, and communicate," overcoming individual limitations through the power of community, and delivering the appeal of Okayama's companies nationwide and into the future.

[May 19th Event] Okayama Dappa Inaugural Seminar Outline

As the first major initiative, a practical seminar will be held, welcoming Natsuko Inukai, known as a "legendary PR professional" and currently active nationwide as a PR designer, as a guest speaker.

Event Details

Theme: Practical Mindset and Accessible PR Strategies to Overcome PR Professionals' Challenges

Guest Lecturer: Natsuko Inukai, Representative Director of Wo-one Inc. / PR Designer

Venue: Momotaro Startup Cafe (Ikotto Nicotto 2F, 1-8-18 Ekimae-cho, Kita-ku, Okayama City)

Date and Time: Tuesday, May 19, 2026, 18:30-20:30 (Reception 18:00~)

Participation Fee: Free for the first time *Membership system from the second time onwards

Target Audience/Capacity: Corporate PR professionals / Approximately 30 people

How to Participate: Apply via the application form below (in-person only) *Applications will close once capacity is reached https://forms.gle/sJEFKPHDj4nWERsu5

Future Activity Development

Okayama Dappa plans the following activities throughout the year:

PR Seminar & Study Sessions: Practical venues to learn national standards and unique local strategies.

Public Brainstorming (Marketing & PR Consultation): Open events where all participants consider real corporate challenges.

Okayama Future Creator Initiative: Connecting young creators with companies to foster a cycle of work and talent within the region.

Okayama PR Award: An annual award to recognize excellent PR cases, building a system where even small PR efforts are valued.

Representative's Comment: Takafumi Yanai, Representative Director, Toride Inc.

"If PR changes, Okayama changes."

PR work is not merely about "announcing things"; it's about articulating corporate aspirations and building bridges with society. It's about being a "value translator" and a "future pioneer." Strengthening our communication with confidence directly leads to the revitalization of Okayama. Individual skill improvement fosters corporate growth, which in turn elevates Okayama's attractive products and culture nationwide and globally. We aim to create such a positive cycle through this community.

Contact for this matter: Toride Inc. 〒700-0831 Shimizu Building 302, 9-7 Kyobashi-cho, Kita-ku, Okayama City Email: [email protected] Business Hours: Weekdays 9:00-18:00