Launch of 'HINAI75', a New Brand Redefining the Value of Male Hinai-Jidori

Traspect Inc. (Headquarters: Chiyoda-ku, Tokyo), in collaboration with Honke Abeya Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shinya Ogasawara), the operator of the Akita Hinai-Jidori specialty shop 'Honke Abeya', announced the official launch of 'HINAI75', a new brand utilizing male Hinai-Jidori (first-generation crossbreed).

In this project, Traspect oversees Honke Abeya's comprehensive marketing functions, handling everything from brand planning to sales promotion. By redefining the potential value of Akita's regional resources and delivering them to the appropriate market, the initiative aims to establish a sustainable model case that contributes to regional industrial development and revitalization.

Background of Brand Establishment Hinai-Jidori is characterized by the rich umami of its lean meat and deep flavor of its yellowish fat, and has primarily circulated as female chickens. While respecting its history and strict brand certification standards, Honke Abeya's research and development discovered that unique nutrients accumulate during the powerful growth process specific to roosters.

Certification for 'Hinai-Jidori' requires male chickens to be raised for at least 100 days. Based on component analysis, focusing on 'functionality' such as collagen and amino acid content, it was confirmed that roosters show unique potential at 75-80 days of age. From this perspective, the brand adopts a 75-day harvest cycle. The name 'HINAI75' embodies the regulations for pedigree, rearing, and cooking timing to ensure quality.

Nutritional Appeal of 'HINAI75' The core product, 'Whole Chicken Extract (Milky White)', uses only 75-day-old roosters and Hinai natural water. This additive-free, 'zero-processed' natural functional soup achieves nutritional specs that surpass existing functional products.

'Batch Sales Method' for Enjoying Natural 'Fluctuations' To respect the lives raised over 75 days, the brand uses a batch sales system. It embraces the 'fluctuations' in flavor caused by Akita's seasonal natural environment, offering a unique experience for each batch. The brand is designed with high transparency, including notifications on the growth process of the chickens.

First Launch Batch 'BATCH # 001' is now available on the official brand site, featuring limited items like 'Crystal Stewed Soup with Senshu Matsunami Cabbage'. Five regular items are also available, including chicken paitan udon, mizutaki, kiritanpo hot pot, and oyako-don.