TRUFFLE DONUT, with 26 stores across Japan, makes its first entry into North America.

Truffle Donut Co., Ltd., which operates the specialty 'Nama Donut' (fresh donut) shop 'TRUFFLE DONUT'—boasting 27 locations in Japan and long queues in Taiwan and Thailand—has announced its first North American store in Vancouver through a franchise agreement with a local Canadian partner. The Japanese-style 'Nama Donut,' known for its fluffy, chewy, and melt-in-your-mouth texture, is finally arriving in North America. TRUFFLE DONUT is a rapidly growing brand in Japan. Since 2025, it has expanded internationally to Taiwan and Thailand. In Taiwan, the opening day saw hundreds of people lining up, with some waiting from late at night, becoming a major topic on local media and social networks. This entry into Canada marks the brand's first landing in North America. In the Canadian market, where donut culture is deeply rooted, there is significant interest in how the delicate, unique Japanese texture will be received. The brand's greatest strength lies in its delicate fermentation techniques and a proprietary manufacturing process that precisely controls moisture content. Unlike standard brioche donuts, it is supported as a 'Japanese-style Nama Donut' that pursues lightness and a melting sensation. The store is scheduled to open on June 6, 2026. The company plans to accelerate its global expansion, with a launch in Hong Kong already confirmed.