ビジネス

Cosmetic Brand Ririmew, Produced by Rino Sashihara, Enters its Next Stage – Popular Idol Group =LOVE Appointed Brand Muses to Deliver New Charms!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 7:00 PM ・ Updated Jul 8, 2026 7:41 PM ・ 7 min read ・ Source: PR TIMES

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TWIN PLANET Co., Ltd. (Shibuya-ku, Tokyo, President & CEO: Kenji Yajima) and KOJI HONPO Co., Ltd. (Taito-ku, Tokyo, President & CEO: Yoshinori Kobayashi) are pleased to announce that the popular idol

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000920.000025517.html Distributor: PR TIMES
Published: Jul 3, 2026

TWIN PLANET Co., Ltd. (Shibuya-ku, Tokyo, President & CEO: Kenji Yajima) and KOJI HONPO Co., Ltd. (Taito-ku, Tokyo, President & CEO: Yoshinori Kobayashi) are pleased to announce that the popular idol group =LOVE, also produced by Rino Sashihara, has been appointed as the brand muses for "Ririmew," a cosmetic brand born from Rino Sashihara's production.

Ririmew, born from Rino Sashihara's dedication and passion, has been loved by many since its launch in 2021, offering a wide range of items with the theme of "high-quality cosmetics at an affordable price."

Beautifully, gracefully, and sometimes playfully and freely. We want everyone who holds our products to become the person they envision themselves to be...

This cosmetic brand is filled with such aspirations.

As Ririmew evolves to its next stage, we are welcoming =LOVE, whom Rino Sashihara cherishes and has continuously watched over as a producer, as our new brand muses.

Furthermore, following the first product line produced by Emiri Otani of =LOVE, "Ririmew Veil Glow Highlight" and "Ririmew Twinkle Liner," released in April 2026, Emiri Otani will continue to be involved as a "Product Producer," overseeing and developing brand products.

Inheriting the brand's spirit nurtured by Rino Sashihara, we will further expand Ririmew's worldview together with =LOVE and deliver the charm of our items to more people.

Brand Muses

Debuted majorly on September 6, 2017, with their 1st single "=LOVE" from Sony Music. They have released 20 singles to date, all of which have ranked in the top 10 on the Oricon Weekly Singles Chart. They will also hold =LOVE STADIUM LIVE "Beyond \"KYUN\"♡" on June 20th and 21st at MUFG Stadium (National Stadium). Their 21st single is scheduled for release on August 26th. They are scheduled to hold =LOVE in TOKYO DOME on January 19th and 20th, 2027, at Tokyo Dome.

Product Producer

Emiri Otani

A member of the female idol group =LOVE.

Made their major debut on September 6, 2017, with "=LOVE" from Sony Music.

Active in various fields, including modeling for fashion magazines and producing the apparel brand "Rosé Muse." She also shares fashion, makeup, and daily life updates on her YouTube channel.

【Official SNS】

Instagram:https://www.instagram.com/otani_emiri/ X (formerly Twitter):https://x.com/otani_emiri

TikTok:https://www.tiktok.com/@equal_love_emiri

About Ririmew

・Brand Concept

I'LL BE YOUR MIRROR

A new me reflected in the mirror.

Anyone can become more wonderful and graceful.

We want you to discover your own charm that you haven't yet realized.

・Official Website

https://www.ririmew.com

・Official SNS

Instagram:https://www.instagram.com/ririmew_official/ X (formerly Twitter):https://x.com/ririmew

LINE:https://lin.ee/BhDh1Pp

Company Overview

・TWIN PLANET Co., Ltd.

Representative:President & CEO Kenji Yajima

Address:Aoyama Oval Building 12F, 5-52-2 Jingumae, Shibuya-ku, Tokyo

Business Activities:An IP production company that develops a wide range of businesses in the entertainment field, centered on Intellectual Property (IP).

Official HP:https://twinplanet.co.jp/

・KOJI HONPO Co., Ltd.

Representative:President & CEO Yoshinori Kobayashi

Address:2-26-1 Matsugaya, Taito-ku, Tokyo

Business Activities:Planning, development, and sales of cosmetics and cosmetic accessories.

Official HP:https://www.koji-honpo.co.jp/

FACT BOX

Source: PR TIMES
Category: ビジネス
Organizations: Rosé Muse

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images feature the idol group =LOVE, showcasing them as brand muses for Ririmew cosmetics. The group is seen in both elegant white dresses and matching blue and red stage costumes, highlighting their role in the brand's new stage.

Nine members of =LOVE pose in white dresses, representing Ririmew. The brand name "Ririmew" is visible in the top left corner.
Ten members of =LOVE stand in matching blue and red stage costumes against a red background. The text "=LOVE Produced by Rino Sashihara" is visible.
A close-up portrait of Emiri Otani from =LOVE, wearing a blue and red costume, against a red background.
The Ririmew brand logo, featuring the name "Ririmew" in a handwritten style.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 7:00 PM — Distributor PR TIMES
Collected　Jul 3, 2026 10:24 AM
AI structured & analyzed　Jul 3, 2026 10:24 AM
Desk-reviewed & published　Jul 3, 2026 7:00 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000920.000025517.html

When was it published?

Jul 3, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Cosmetic Brand Ririmew, Produced by Rino Sashihara, Enters its Next Stage – Popular Idol Group =LOVE Appointed Brand Muses to Deliver New Charms!”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEtwin-planet/en/news/2026-07-03-%E6%8C%87%E5%8E%9F%E8%8E%89%E4%B9%83%E3%83%97%E3%83%AD%E3%83%87%E3%83%A5%E3%83%BC%E3%82%B9%E3%81%AB%E3%82%88%E3%82%8A%E8%AA%95%E7%94%9F%E3%81%97%E3%81%9F%E3%82%B3%E3%82%B9%E3%83%A1%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89-ririmew-%E3%81%8C%E6%AC%A1%E3%81%AA%E3%82%8B%E3%82%B9%E3%83%86%E3%83%BC

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