'Maltese' Pop-up Store 'Honey Garden' to Open at Tokyo Character Street for a Limited Time

The popular character 'Maltese,' which enjoys broad support across generations in various Asian countries, will hold a limited-time pop-up store titled 'Honey Garden' at the 'holy land' of characters, Tokyo Character Street.

Under the theme of a 'gentle and sweet world,' the event features Maltese and Retriever as honeybees spending time in a fantastical garden surrounded by flowers. The space, designed with colorful flowers and natural motifs, invites visitors into a special experience as if they have stepped into a picture book.

In addition to exhibits reflecting this whimsical world, the store will offer limited-edition goods with exclusive designs and novelties available only at this location. Fans can fully enjoy the peaceful and adorable daily lives of Maltese and Retriever.

Furthermore, an SNS posting campaign linked with digital signage inside Tokyo Character Street will be conducted. The signage will broadcast an original, cute animation showing Maltese and Retriever flying toward the 'Honey Garden.' This will deliver the atmosphere of the event to the many travelers visiting Tokyo Station.

A gift campaign will also be held for those who take photos of the signage and post them on SNS (Instagram, X) with a designated hashtag. We look forward to welcoming you to the world of 'Honey Garden' coloring Tokyo Character Street in early summer.