MIYAGEYA, an Okinawan souvenir specialty shop, announces the June 2026 popularity ranking based on actual sales data. Discover the latest trends on Kokusai Street!

UMUI Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture) has announced the 'Currently Most Purchased' Okinawan souvenir popularity ranking, based on 11,964 sales records from June 2026 at its Okinawan souvenir specialty shop 'MIYAGEYA.' In this ranking, 'Yukishio Sando' claimed first place for the second consecutive month, with the entire 'Yukishio' series occupying the top five positions. Meanwhile, 'Hegen Shokudo's Spicy Chili Oil,' newly introduced at MIYAGEYA, made its debut on the list. This popular product, previously featured in media, highlights growing consumer interest not only in classic souvenirs but also in items with unique stories and rarity.

○ Data Collection Location MIYAGEYA Naha Main Store is located within 'Ichiba Hon-dori,' an arcade-style shopping street just one minute on foot from Kokusai Street. Surrounded by tourist attractions such as Makishi Public Market, it serves nearly 4 million visitors annually.

○ Methodology The top 20 products were ranked based on actual purchases made between June 1 and June 30, 2026. Products with multiple sizes (e.g., large, small) were counted as a single item by aggregating total units sold.

Rankings 20–11

20th: Imoimo Tart (unchanged from last month)

19th: Hegen Shokudo's Spicy Chili Oil (NEW)

18th: Aged Awamori Sake Cake (unchanged from last month)

17th: Beni-imo Chinsuko (up from 13th)

16th: Yukishio Chinsuko Milk Flavor (up from 29th)

15th: Salt Chinsuko (down from 11th)

14th: Pineapple Cake (up from 21st)

13th: Yukishio Chinsuko (up from 14th)

12th: Nanpo Beni-imo Tart (unchanged from last month)

11th: Yukishio Rasuku (up from 15th)

The 19th-ranked 'Hegen Shokudo's Spicy Chili Oil,' newly introduced, is the real product featured in the hit movie 'How to Make a Penguin Couple,' starring Eiko Koike. It gained massive popularity, selling out immediately upon restocking.

Additionally, the pineapple cake ranked 14th is a rare treat made with 100% additive-free, Okinawa-grown pineapples. Few other stores on Kokusai Street carry this unique item. For those seeking a souvenir different from the usual, we highly recommend giving it a try!

Rankings 10–5

10th: Fruit Juice Drop Gummies (down from 8th)

9th: Yashima Brown Sugar (up from 10th)

8th: Okashi Goten Beni-imo Tart (up from 9th)

7th: Fermented Honey with Shikuwasa (unchanged from last month)

6th: Island Chili Shrimp Crackers (unchanged from last month)

5th: Yukishio Parin (unchanged from last month)

4th Place

4th: Yukishio Rangu (unchanged from last month)

A popular white chocolate with a distinct salty flavor.

3rd Place

3rd: Yukishio Finan (down from 2nd)

Large (10 pieces): ¥2,100 Medium (5 pieces): ¥1,100 Small (3 pieces): ¥600

Thanks to its wide variety of sizes, this product is popular among both Japanese and international visitors. In-store tastings are available, making it especially popular with school trip groups.

2nd Place

2nd: Yukishio Zakuzaku (up from 3rd)

A crispy, potato fry-style snack that's easy to eat.

Highly praised by those who prefer savory snacks over the many sweet souvenirs available.

Due to its popularity, if our stock sells out, it may remain out of stock until next year!

1st Place

1st: Yukishio Sando (unchanged from last month)

This is our store's most popular item, securing first place for the second consecutive month.

Currently the hottest-selling product in Okinawa, often out of stock even at other stores.

The new essential souvenir: 'When in Okinawa, buy this!'

○ Overall Assessment In the June 2026 ranking, the 'Yukishio' series, led by 'Yukishio Sando,' dominated the top five positions, maintaining overwhelming popularity as a staple Okinawan souvenir.

At the same time, attention is growing for rare and story-driven products such as the newly ranked 'Hegen Shokudo's Spicy Chili Oil' and the additive-free 'Pineapple Cake' made with 100% Okinawa-grown pineapples—available at only a few stores on Kokusai Street. This reflects a trend among tourists who are not just choosing souvenirs because they are classics, but actively seeking 'special, uniquely Okinawan' items.

At MIYAGEYA, we sell only products that our entire staff has personally tasted and confidently recommends. This ranking is not merely a popularity contest; it is the result of products consistently chosen by visitors through our daily interactions.

Moving forward, we will continue to release monthly souvenir rankings based on sales data, delivering the latest purchasing trends and spotlighted products to tourists. Our goal is to create a store where 'shopping becomes part of the Okinawan travel experience.'

This Month's Ranking

Product Name

1

Yukishio Sando

2

Yukishio Zakuzaku

3

Yukishio Finan

4

Yukishio Rangu

5

Yukishio Parin

6

Island Chili Shrimp Crackers

7

Fermented Honey with Shikuwasa

8

Okashi Goten Beni-imo Tart

9

Yashima Brown Sugar

10

Fruit Juice Drop Gummies

11

Yukishio Rasuku

12

Nanpo Beni-imo Tart

13

Yukishio Chinsuko

14

Pineapple Cake

15

Salt Chinsuko

16

Yukishio Chinsuko Milk Flavor

17

Beni-imo Chinsuko

18

Aged Awamori Sake Cake

19

Hegen Shokudo's Spicy Chili Oil

20

Imoimo Tart

For inquiries regarding this article, please contact us via the form below.

UMUI Co., Ltd. Media Contact

https://umui-okinawa.co.jp/contact/