[Limited Time] 'Ice wa Betsubara' Holds Milk Day Event at All Stores! A Value-Packed 3 Days to Enjoy Extra Milkiness!

Overview Ice wa Betsubara Co., Ltd. (Headquarters: Himeji, Hyogo; President: Naoya Okamoto), which operates the "Ice wa Betsubara" chain, will hold a "Milk Day" event at all stores for three days starting June 1, 2026, in celebration of Milk Day on June 1.

For details, please check the official Instagram or the Instagram of your local store.

Event Features and Services Ice wa Betsubara currently sells soft serve ice cream characterized by its "rich milky feel," using Seki Milk from Gifu Prefecture.

For this Milk Day event, they have selected the "drinkable soft serve" as a product that allows customers to feel the quality of Seki Milk even more. During the event period, they will offer it with increased milk content so customers can experience the deliciousness of Seki Milk.

Additionally, to allow more people to enjoy Ice wa Betsubara's products, the price for all four types of drinkable soft serve will be set at 600 yen (including tax).

Drinkable Soft Serve Product Lineup - Milk: A rich and smooth drinkable soft serve combining Seki Milk from Gifu Prefecture with Ice wa Betsubara's soft serve. It is a classic item where you can best taste the natural sweetness and richness of milk because it is simple. - Strawberry Milk: An irresistible item for strawberry lovers, featuring sweet and sour strawberry sauce with chunky fruit pulp. A luxurious strawberry milk with excellent compatibility, combining smooth, milky soft serve with refreshing strawberry. - Mango Orange: A luxurious item combining refreshing mango sauce and mandarin orange sauce with fruit pulp. A refreshing drink perfect for summer, offering a tropical mood where the mandarin orange pulp adds a delightful accent to the sweetness of mango. - Coffee: Accented with the bitterness of coffee sauce and the crunchy texture of chocolate crunch. An item you can enjoy until the last sip, featuring a delightful change in texture alongside sweetness and bitterness.

About Ice wa Betsubara As a "soft serve shop that is photogenic and delicious," themed around "making customers smile with a small luxury," the company provides soft serve ice cream that is particular about both visual fun and taste. They value building stores that are close to the local community.