What kind of media is Muse Room?

Muse Room is a beauty SNS media platform aimed at Generation Z, featuring talented and creative individuals who transform their unique styles into aspirational content.

What format does Muse Room primarily use to publish content?

Muse Room primarily publishes content in vertical video formats on platforms like TikTok, Instagram, and YouTube Shorts.

Who are the members participating in Muse Room?

The announced participating members are Chanchanmaru, Naru, and Battcho.

What is the core concept of Muse Room's media?

The core concept of Muse Room is 'A place where individuality turns into aspiration.' It focuses on creating content that resonates authentically and highlights human qualities for the SNS-native generation.

Which company operates Muse Room?

Muse Room is operated by Unlock Inc. (CEO: Rikuo Horie, Headquarters: Shibuya, Tokyo).

Unlock Launches New Beauty SNS Media 'Muse Room'

Published May 27, 2026 5:20 AM ・ Updated Jun 14, 2026 7:21 AM ・ 3 min read ・ Source: PR TIMES

Unlock has launched 'Muse Room,' a new SNS media platform in the beauty and lifestyle sector, targeting Gen Z women.

Unlock Inc. (Headquarters: Shibuya, Tokyo; CEO: Riku Horie) has announced the launch of "Muse Room," a new SNS media platform specializing in the beauty and lifestyle sector.

Concept: With the concept "A place where individuality turns into inspiration," Muse Room aims to be a new type of beauty media for the SNS era, focusing primarily on short-form videos.

Target & Approach: It aims to make "cute" feel more accessible, serving as an "empathy-based media" where Gen Z women can easily interact with information on cosmetics, beauty, and fashion, and enjoy and experience these trends as their own.

About Muse Room: Muse Room is an SNS media outlet where highly beauty-conscious talents and creators gather to share their personal journeys of transformation and inspiration. Moving away from traditional one-way beauty media, it focuses on content creation that emphasizes "authentic empathy" and "human touch" for the SNS-native generation. It centers on vertical videos (TikTok, Instagram, YouTube Shorts), with plans to expand into long-form content and events in the future.

Featured Creators: - Chan-chan-maru: Winner of the TikTok Awards Japan 2025 "Beauty Creator of the Year." Known for her unique blend of beauty and entertainment. - Naru: A beauty creator supported by women across generations for her extensive knowledge of budget-friendly cosmetics and practical techniques. - Baccho: Known for her unique, chic aesthetic, focusing on cosmetics and fashion that express strength and allure.

Future Outlook: In addition to short-form videos, Muse Room plans to expand into YouTube content.

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Source: PR TIMES
Category: New Product
Products / services: Muse Room

Unlock Launches New Beauty SNS Media 'Muse Room'

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