URAKATA Inc. (Headquarters: Setagaya Ward, Tokyo; Representative Director: Kazunori Fujisawa; hereinafter "URAKATA") is releasing "Moment Design," a service designed to craft the significant moments of companies and brands.

Company founding anniversaries, milestone anniversaries, and the launch of new brands or businesses are unique and special occasions. They are also the moments when management's "heartfelt voices" can be most powerfully conveyed to employees, customers, and business partners.

"Moment Design" is handled by a lean, elite team, covering everything from concept design and cross-media creative production (digital and real-world) to the planning and operation of real-world events.

Background: Company Milestones are Unique Opportunities to Create a Starting Point for the Future

URAKATA's vision is to "Create a world where heartfelt voices can be trusted." To enable management to consistently face their "heartfelt voices" head-on, URAKATA is a lean team with four domains under one roof: back office, creative, finance, and technology.

Through years of working alongside management, we have recognized that there are special "moments" that should not be overlooked.

These are the moments of company founding, anniversaries, and the launch of new brands or businesses – the milestones of a company or brand.

Why was this company founded?

What has been cherished all along.

Stories of the future we want to create over the next 10 years.

Gratitude to employees, customers, and partners who have provided support.

Opportunities to convey these feelings and intentions to important people and share the future are not frequent.

— The present is always an extension of the "initial impulse" of the past.

"Moment Design" designs a day that serves as the starting point for the next future, by confirming the current position with important people during these special moments.

About "Moment Design"

This plan is broadly divided into two main packages: "Founding Plan" and "Anniversary Plan."

1. Founding Plan

Giving form to "heartfelt voices" and establishing the creative foundation for the business.

This plan is for company founding, or the launch of new brands, businesses, or stores. We support business launches by preparing foundational tools such as logos, visual identity, business cards, websites, and company profile documents, which are core to the company or brand.

<Price> From \250,000

<Main Contents> ・Visual identity creation ・Design of logos, colors, fonts, etc. ・Business card creation

<Options>

・Website creation: From \150,000 ・Company profile document creation: From \50,000 ・Profile photo shooting: From \30,000

2. Anniversary Plan

This plan is for companies and brands celebrating milestone anniversaries, such as their 3rd, 10th, or 50th anniversary. It is designed not just as a simple commemorative event, but as an opportunity to improve internal engagement, strengthen relationships with customers and partners, and contribute to recruitment, public relations, and brand communication.

Information Dissemination Plan: From \300,000

Visualizing "heartfelt voices" and widely disseminating them through the web and social media.

This plan is for companies looking to enhance their external communication.

<Main Contents> ・Anniversary concept design ・Brand story and statement design ・Key visual creation ・Special landing page and anniversary page creation ・Social media dissemination strategy and design

Engagement Enhancement Plan: From \600,000

Sharing milestone moments and "heartfelt voices" with employees, customers, and important people.

This plan is for companies that prioritize building relationships with employees, customers, and partners.

<Main Contents> ・Anniversary concept design ・Brand story and statement design ・Event planning and spatial design ・Invitation and invitation page design ・Social media dissemination strategy and design

*Actual costs such as on-the-day operational expenses, venue rental, decoration, and catering are separate.

<Options> ・Content item design: From \100,000 ・Creation of commemorative gifts, message cards, etc. ・Press release creation: From \30,000 ・Post-event report creation: From \30,000 ・Corporate website renewal: From \200,000 ・Full rebranding of visual identity: From \300,000

URAKATA's Uniqueness

1. Giving Form to Management's "Heartfelt Voices"

We design the meaning of milestones from a management perspective, considering business challenges and the desired future state. We design what we want to convey and the means to do so, starting from "How will this milestone connect to the company's future?" rather than just "What will we do?"

2. Centralized Coordination and Direction with Multiple Partners

A single event requires a wide range of skills, from strategic planning and design (print and digital) to event operation and post-event reporting. As the number of stakeholders increases, communication becomes more complex, and the intended message can become diluted.

URAKATA, with its management consulting, design, marketing, and event operations all under one roof, centralizes coordination and direction with multiple partners. Our cross-disciplinary professional team delivers "heartfelt voices" with high purity.

3. Compact and Powerful

For major production companies, engaging them from strategic planning to event operation can often cost millions of yen. URAKATA, with its lean team, supports companies at a price point that is accessible for small and medium-sized enterprises, as well as small shops and brands.

<Representative's Comment>

Kazunori Fujisawa, Representative Director, URAKATA Inc.

Working alongside management, I have come to feel that

founding anniversaries, and milestones like the 1st, 5th, and 10th anniversaries

are unique "moments" when "heartfelt voices" should be conveyed.

I believe that the renewed determination, experienced by employees, partners, customers, family, and most importantly, management themselves, as they connect with their "heartfelt voices," will draw forth a future that is not merely an extension of the past.

URAKATA has, until now, given form to management's "heartfelt voices" through various means such as business plans, fundraising, back office support, and branding/creative work. With the newly released "Moment Design," we aim not only to refine appearances but also to deliver management's "heartfelt voices" to employees, customers, partners, and society – providing these "moments" in the URAKATA way.

Please feel free to contact us for details on the plans.

Details on menus and costs can also be confirmed in our press release.

Inquiries to URAKATA

Giving form to and delivering "heartfelt voices."

We welcome inquiries not only about "Moment Design" for designing company and brand milestones, but also about anything from the establishment of brand identity to creative production.

Inquire here

About URAKATA Inc.

"Create a world where heartfelt voices can be trusted."

With the vision of "Create a world where heartfelt voices can be trusted," URAKATA is a team that visualizes the stories envisioned by purposeful management through business planning and creative work, and supports them with management partnership and back-office assistance. The creative team's role goes beyond superficial design to conceptualize ideas and transform them into forms that can reach society. In projects, they consistently handle everything from concept design and experience design to output and post-project archiving.

URAKATA acts as the "behind-the-scenes" support for companies and projects, assisting management in a wide range of areas including management, HR, accounting, finance, planning, strategy, branding, and creative work.

Company Name: URAKATA Inc. Location: Setagaya Ward, Tokyo Representative: Kazunori Fujisawa, Representative Director Business Activities: Management partnership, business plan development, fundraising support, back-office support, branding, creative production, project management, etc. https://urakata-inc.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product・サービス