Health & Beauty App 'Faview' Expands Corporate Adoption, Including Star Flyer. Supporting Employee Well-being Through Hair Checks - A New ESG and Health Management Measure

ViewBE, Inc. (Headquarters: Tokyo, CEO: Haruna Suzuki), provider of the health and beauty app 'Faview', is expanding the adoption of its hair-check service as an initiative to improve employee well-being within corporate ESG and health management frameworks.

Recently, the service was adopted as a welfare program for female employees at Star Flyer, Inc. and major commercial facilities in the Nagoya area. Additionally, a verification project has begun at the Uvance Innovation Studio (UiS), an open innovation hub operated by Fujitsu.

Background in ESG and Health Management

As the importance of human capital management continues to grow, improving employee well-being—the state of physical and mental health and happiness—is essential for sustainable corporate growth. Addressing health issues specific to women and daily stress management are urgent priorities for enhancing productivity and preventing turnover.

'Faview' focuses on how hair and scalp conditions reflect daily lifestyle habits such as sleep, diet, and stress. By objectively observing hair conditions that are difficult to see on one's own, the app creates 'time to face yourself' and encourages appropriate self-care.

Features of the Faview Well-being Program

This program offers a comprehensive healthcare experience aligned with ESG contexts, going beyond simple beauty advice.

- Creating Opportunities for Self-care through Status Assessment: Users visualize their scalp and hair using their smartphone cameras. Tracking changes through numerical data and images supports increased health awareness. - Multilateral Lifestyle Advice (Beauty, Diet, Exercise, Sleep): Based on hair check results, the app proposes personalized advice covering overall lifestyle habits. - Flexible Implementation Tailored to Working Women: The service can be provided flexibly according to the corporate environment, such as by placing tablets in workplace powder rooms or providing access via corporate websites.

Case Studies

### Star Flyer, Inc. Supporting health management at home for employees with irregular work schedules. The company provides ground staff and cabin attendants access to the Faview website, which they can easily use from home, serving as well-being support to grasp their personal condition and incorporate healthy habits.

### Uvance Innovation Studio (UiS) At UiS, a membership-based open innovation hub operated by Fujitsu with over 2,000 members, the website is being promoted to members and visitors. Focusing on work-life balance and self-conditioning for office workers, the project explores new health management approaches using technology and validates possibilities for future business and social implementation.

### Major Commercial Facilities in Nagoya (Powder Rooms for Employees) Dedicated tablets have been installed in powder rooms used by female employees, creating an environment where they can easily perform self-hair checks during breaks. By giving customer-facing employees time to objectively check their personal condition, the program promotes refreshment and increased self-care awareness.

Future Outlook

Under its vision of 'helping women around the world have beautiful hair, value themselves, and live with confidence,' ViewBE, Inc. supports women's self-realization and physical and mental health through Faview.

Currently, the diagnostic data and algorithms provided are being widely utilized beyond corporate welfare. They serve as a foundation for deep customer communication, data-driven marketing initiatives, and new product planning and development for cosmetics brands.