WACTOR Launches 'FAPON' Online Lottery Collab: Illustrators Can Feature Original Characters in TV Commercials

WACTOR Co., Ltd., founded in 2018 and known for its expertise in VTuber marketing with over 2 million total followers, has announced a unique collaboration project for its online lottery service 'FAPON.' This initiative offers illustrators the chance to have their original characters featured in FAPON's television commercials. To participate, illustrators must meet specific criteria: no use of generative AI, possession of at least five original character designs, and a following of over 10,000 on X (formerly Twitter).

The TV commercial, scheduled to air on BS/CS channels like Animax, is designed with a 'collaborator-first' approach. Out of the 15-second total duration, approximately 10 seconds are dedicated to showcasing the collaborator's artwork and characters. This structure aims to maximize exposure for the participating artists. Beyond TV, FAPON maintains a robust advertising presence through outdoor displays at major Tokyo stations such as Akihabara, Ikebukuro, and Shibuya, as well as digital advertisements on platforms like YouTube, X, and pixiv.

FAPON distinguishes itself in the online lottery market by leveraging WACTOR's in-house acrylic goods manufacturing facility. This allows for a premium lineup where every prize level—from SS to E—consists of high-quality acrylic items, ensuring a 'no-lose' experience for users. WACTOR's track record includes collaborations with major IPs, voice actors like Aina Aiba, and popular games such as Vivid Army. This new project underscores WACTOR's commitment to supporting creators by providing them with mass media exposure typically reserved for established brands, while simultaneously expanding FAPON's reach within the illustrator community.