WE TRUCK Launches Area-Focused Ad Truck DOOH Plan from ¥84,000/Week

WE TRUCK Co., Ltd. (Headquarters: Minato-ku, Tokyo; hereinafter 'WE TRUCK'), a company advancing next-generation mobility marketing through ad trucks, has launched a new service called the 'Ad Truck DOOH Plan,' available on a fixed weekly and monthly rate basis. The service is available in three key locations—Osaka, Nagoya, and Okinawa—with a guaranteed 150 broadcasts per week, starting at just ¥84,000 per week.

Background: Declining Visibility of Outdoor Ads and High Barriers to Ad Truck Adoption

In recent years, the environment surrounding outdoor advertising (OOH) has undergone significant changes.

Fixed OOH formats such as large digital displays have become part of the urban landscape, reducing opportunities for pedestrians to consciously notice them.

With the widespread use of smartphones, pedestrians' attention is increasingly drawn to their screens, leading to declining engagement with outdoor ads.

While ad trucks offer high impact, their high cost for single-company campaigns creates a high barrier to entry.

To address these challenges, WE TRUCK has developed the 'Ad Truck DOOH Plan,' combining the 'forced visibility' of moving vehicles, sound, and large-scale creatives with the 'low-cost adoption' of fixed-rate pricing similar to static digital signage.

Features of the 'Area-Focused Ad Truck DOOH Plan'

1. Fixed Weekly/Monthly Pricing for Easy Adoption

Enables rolling ad broadcasts in a manner similar to digital signage, achieving significantly lower advertising costs compared to traditional ad truck campaigns.

2. Guaranteed 120-Second Format with 150 Broadcasts per Week

While typical DOOH ads run in 15-second formats, this plan uses a 120-second long format. This achieves exposure equivalent to 1,200 x 15-second ads per week and 4,800 per month, starting at just ¥84,000 per week (Okinawa area).

3. Target Areas: Major Locations in Osaka, Nagoya, and Okinawa

Each area operates on fixed routes, enabling repeated reach to the same target audience.

Area

Operating Zone

Weekly Plan (excl. tax)

Monthly Plan (excl. tax)

Osaka

Around Umeda Station

¥175,000

¥750,000

Nagoya

Around Sakae Station

¥105,000

¥450,000

Okinawa

Naha, centered on Kokusai Street

¥84,000

¥336,000

Product Specifications

Item

Details

Broadcast Format

Starts every Monday

Operating Hours

8:00–23:00

Time Slots

1 slot (120 seconds)※ Long-format ads or repeated short-format ads possible

Content Format

Still images

Duration

1 week or longer (multi-month options available)

Route

Fixed (by area)

※ Route, operating hours, and days are fixed

※ Content replacement available upon consultation

※ AI camera-based viewability measurement is not included in this plan

Recommended For

Companies seeking to use ad trucks on a limited budget

Businesses aiming to advertise in major areas of Osaka, Nagoya, or Okinawa

Companies looking to strengthen their outdoor advertising (OOH) strategy

Inquiries

For questions, estimates, or any other inquiries regarding this service, please feel free to contact us via the form below.

Inquiry Form

About Mobility Marketing 'WE TRUCK'

“Moving ads that move people’s hearts and actions”

Next-generation mobility marketing that visualizes effectiveness through data and AI

WE TRUCK is a next-generation marketing service that leverages ad trucks equipped with patented AI cameras to seamlessly deliver from 'awareness' to 'interest generation,' 'effect measurement,' and 'behavior tracking.'

Pinpoint targeting during peak times and in high-traffic areas, leveraging mobility

Viewability analysis and ad performance measurement via AI cameras (patent granted)

Behavior tracking of ad viewers (store visits, website access, event attendance, etc.)

WE TRUCK aims to position ad trucks as 'healthy and welcomed urban media,' delivering new value beyond traditional advertising and media frameworks, and continues to challenge conventional ad truck norms through innovative technology and planning.