Fall in love with "kawaii" even more. New costume brand "Prié Doll" born from Malymoon!

Willbermoon Co., Ltd. (Headquarters: Kokubunji City, Tokyo, Representative Director: Mariko Nakakitaura) is launching "Prié Doll" as a new sister brand to "Malymoon," welcoming a new designer and models.

"Prié Doll" retains Malymoon's sweet and cute worldview while realizing a price range that allows more people to enjoy costumes more casually.

With original designs by a newly appointed designer and models expressing the new brand image, new products will be released every month. We propose a new "kawaii" that combines overwhelming trendiness with accessibility.

Prié Doll Brand Concept

"Fall in love with 'kawaii' even more."

Costumes are not just for special occasions; we want them to be a new fashion choice that allows you to enjoy costumes according to your mood and the "self you want to be" on any given day, just like choosing your favorite outfit.

Prié Doll inherits the essence of "kawaii" that Malymoon has cultivated without compromise, and is born as a brand that makes costumes more accessible and allows for more freedom in enjoying costume fashion.

Bringing "kawaii" closer, to more people.

And towards a future where enjoying costumes is not special, but becomes everyday fashion.

Prié Doll will expand the "kawaii" choices for everyone who loves costumes and nurture the culture of costume fashion.

Left: Mikako Murata / Right: Coai Shirakumo (Yako Sei Amuse)

4 Features of Prié Doll

Malymoon's uncompromising "kawaii" made more accessible

While retaining Malymoon's sweet and cute designs, we have pursued a more accessible price range. We offer a new option for those who want to enjoy costumes more casually.

A new choice for "kawaii" by a new designer

At Prié Doll, a newly appointed designer creates original designs. We pursue "kawaii" that creates new costume trends and is loved for a long time.

Delivering new "kawaii" every month

New items are released not only for seasonal events but every month without fail. You can discover new styles every time you visit the official shop, meeting your expectations of "what design will be next?"

Featuring new models who will become next-generation icons

To coincide with the brand's debut, we have welcomed fresh models with new charms, and will communicate Prié Doll's unique worldview and new brand image through visuals.

Sparkling Heart Ribbon Idol Melody Check Idol Pink Heart Angel Maid

Reservation Start Date and Official Online Shop

Sales Start Date: July 9, 2026 (Thu)

Prié Doll Official Online Shop

URL: https://priedoll.com/

Prié Doll Official SNS Accounts

Instagram: priedoll2026 X (formerly Twitter): @Priedoll TikTok: @priedollofficial

Inquiries regarding this press release

Company Name: Willbermoon Co., Ltd.

Email: [email protected]

Phone: 042-306-8449

Business Hours: Weekdays 10:00-17:00 (excluding Saturdays, Sundays, holidays, and long-term vacations)

Contact Person: Junki Nakakitaura

Please feel free to contact us at the above for detailed information, or for inquiries about purchasing costumes or interviews.