Xmaker Inc. (Meguro-ku, Tokyo, CEO: Isao Ozawa, hereinafter "Xmaker"), which provides marketing support and operates its own brands, has entered into a business partnership with PiALA Inc. (Shibuya-ku, Tokyo, CEO: Takao Asuka, hereinafter "PiALA"), a company committed to business growth through the power of AI and marketing, advocating that "AI can create 'wants to buy.'" This partnership aims to strengthen the operational structure in the performance marketing domain.

Through this partnership, both companies will combine their resources to establish a performance-based advertising operations team that can contribute more to clients. We will promote the creation of a broader support system by sharing not only knowledge but also organizational resources.

What is the Advertising Operations Team Formed Through This Business Partnership?

In recent years, the scope of contribution from advertising operations in marketing support has narrowed by solely focusing on Cost Per Acquisition (CPA) as the Key Performance Indicator (KPI). However, from a resource perspective and with a single company's viewpoint, there are limitations to support due to a biased support structure.

Therefore, in this business partnership, Xmaker, which excels at supporting clients with KPIs such as Lifetime Value (LTV) and Unit Economics, and PiALA, which commits to client results centered on KPI guarantees, will join hands to form an advertising operations support team that can achieve advanced KPI guarantees, including LTV and Unit Economics, not just acquisition costs.

Furthermore, the joint operations team, formed prior to this partnership, has already generated success stories through operational designs that emphasize LTV and profitability. The scale of operations has expanded approximately tenfold, and the number of handled projects has tripled compared to the beginning of the partnership. In the future, we aim to expand our structure as a specialized organization in the performance marketing domain and build a system that provides integrated support from advertising operations to Customer Relationship Management (CRM).

For inquiries regarding projects related to this business partnership, please contact us at the email address below.

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Xmaker General Inquiry

[email protected]

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Comments from Both Companies

Isao Ozawa, CEO of Xmaker Inc.

"We have been doing business with PiALA since our founding. At that time, our engagement was limited to affiliate marketing, but now we handle projects through PiALA and are stationed at PiALA's office as a sales branch. With this partnership, we aim to maximize the utilization of both companies' knowledge, share our teams, and form an advertising operations team that can provide greater customer contributions."

Shin Ono, Executive Officer of PiALA Inc.

"Initially, our main engagement with Xmaker was as a single media platform. However, through our collaboration, we have reached this business partnership due to their commitment not only to achieving customer acquisition targets (CPA) in advertising operations but also to improving client-centric KPIs such as LTV and Unit Economics. While PiALA already has its own operational unit, this business partnership will establish a new team specialized in performance-based operations for both companies. We aim to create a new team that can contribute to our clients more than ever before."

About Xmaker

Xmaker engages in marketing support and brand development through collaborations with its own company and other businesses.

With a lean team of highly skilled professionals, including individuals from major advertising agencies and those with experience in launching new businesses, Xmaker currently supports brand launches in collaboration with local communities, new business launches for listed companies, and Proof of Concept (PoC) for startups.

For more details, please visit our website.

https://xmaker.jp/

Operating Brand

https://kometote.com/

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: CRM