Love Chrome, celebrating its 15th anniversary, will hold POP UP SHOPS at three locations nationwide starting July 15th to commemorate the release of Disney's latest film 'Moana and the Legendary Sea', featuring a limited Moana collection.

YC.Primarily Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Yutaka Shimo-jima) is pleased to announce that its haircare brand "LOVECHROME®", celebrating its 15th anniversary, will launch a special collection (3 types) in commemoration of the release of Disney's latest live-action film 'Moana and the Legendary Sea', available in limited quantities starting July 15, 2026 (Wed).

To celebrate the launch of this collection, POP UP SHOPS, inspired by the world of the collection, will be held at three stores nationwide: Isetan Shinjuku Store, Hankyu Umeda Main Store, and PLAZA NEWSSTAND Akasaka Store.

©2026 Disney

At these POP UP SHOPS, three models inspired by the film's world will be available: "LOVECHROME/Disney/Moana and the Legendary Sea/K24GP Wave Tsuki Gold", "LOVECHROME/Disney/Moana and the Legendary Sea/PG Paddle Comb Premium Black", and "LOVECHROME/Disney/Moana and the Legendary Sea/INBATH Copaddle Premium Black". In addition, the ever-popular "Tsuki" model and "Beautiful Hair Shower Head", as well as popular shampoos and conditioners, will be available.

For everyone who continues to walk towards the future. Please enjoy this special collection that expresses the world of 'Moana and the Legendary Sea', brought to you by Love Chrome.

Participating Stores

Isetan Shinjuku Store Venue: Isetan Shinjuku Store, Main Building B2F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo Beauty Apothecary / Park Books & Promotions Dates: July 15, 2026 (Wed) - July 21, 2026 (Tue) Hours: 10:00 AM - 8:00 PM Shop News: https://www.mistore.jp/store/shinjuku/shops/beauty/apothecary/shopnews_list/shopnews0335.html

Hankyu Umeda Main Store Venue: Hankyu Umeda Main Store 2F, 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka Dates: July 15, 2026 (Wed) - August 11, 2026 (Tue) Hours: 10:00 AM - 8:00 PM Shop News: https://www.hankyu-dept.co.jp/honten/shopnews/detail/12704513_2067.html

PLAZA NEWSSTAND Akasaka Store Venue: Akasaka Biz Tower 1F, 5-3-1 Akasaka, Minato-ku, Tokyo Dates: July 17, 2026 (Fri) - August 6, 2026 (Thu) Hours: 11:00 AM - 8:00 PM

*Products handled may vary by store.

Product Information

LOVECHROME/Disney/Moana and the Legendary Sea/K24GP Wave Tsuki Gold Price: 16,500 yen (tax included) Release Date: July 15, 2026 (Wed) Product Features: This limited edition model is inspired by the Disney movie 'Moana and the Legendary Sea' and features the film's logo on a "K24GP Wave Tsuki Gold" base. By providing ample space between the comb teeth, it gently detangles voluminous or easily tangled hair, supporting hair care to maintain beautiful hair from daily life to travel. The button part of the hair comb uses a limited color inspired by the necklace Moana wears in the film. The package features Moana from the live-action 'Moana and the Legendary Sea', designed to give you the feeling of traveling with Moana.

LOVECHROME/Disney/Moana and the Legendary Sea/INBATH Copaddle Premium Black

Price: 12,100 yen (tax included) Release Date: July 15, 2026 (Wed) Product Features: This limited edition model is inspired by the Disney movie 'Moana and the Legendary Sea' and uses the "INBATH Copaddle Premium Black". This palm-sized multifunctional comb, with antibacterial properties suitable for scenes involving the sea or water, condenses hair care habits such as combing, treatment penetration support, scalp care, and gua sha functions. The button part of the hair comb uses a limited color inspired by the necklace Moana wears in the film. The package features motifs that evoke the rich nature and Moana's journey that color the film, creating a special specification that allows you to feel the world of the film.

LOVECHROME/Disney/Moana and the Legendary Sea/PG Paddle Comb Premium Black Price: 16,500 yen (tax included) Release Date: July 15, 2026 (Wed) Product Features: This limited edition model is inspired by the Disney movie 'Moana and the Legendary Sea' and uses the "PG Paddle Comb Premium Black". By consolidating combs with different tooth spacings, this high-performance hair comb gently detangles voluminous or easily tangled hair and can address it all at once. The button part of the hair comb uses a limited color inspired by the necklace Moana wears in the film. The package features Moana's silhouette and motifs that evoke her journey, creating a special specification that allows you to feel the world of the film.

― About the Film ― Disney's latest film 'Moana and the Legendary Sea' to be released in theaters on July 31 (Fri).

《Story》

Disney's masterpiece evolves into a "super" live-action film after 10 years! The vast ocean envelops you with its scaled-up visuals, and the depiction, where you can almost feel its breath, makes Moana's story even more moving, offering ultimate healing and the courage to take a step forward.

It's a musical adventure depicting the journey of Moana, a 16-year-old girl "chosen by the sea" who moves forward by believing in her inner voice, no matter how much she worries or hesitates, along with her shapeshifting demigod companion Maui, to save her beloved family and island!

©2026 Disney

Distributor: Walt Disney Japan

Official Website: disney.jp/moana-movie

What is LOVECHROME®?

Since its establishment in 2011, it has been supported by professionals pursuing beautiful hair, and in 2026, it celebrated its 15th anniversary as a Japanese haircare brand. It utilizes its unique "JP CHROME-TECH®" special surface processing technology to reduce friction while adsorbing and diffusing static electricity. It develops innovative beauty tools that gently detangle hair. Furthermore, it promotes environmental conservation efforts by introducing manufacturing processes that consider environmental impact and by collecting and recycling materials. In recent years, it has made a full-scale overseas expansion, primarily in New York and Paris, and has gained recognition from international professionals.

【LOVECHROME Official HP/SNS】 Official HP: https://www.lovechrome.jp/ Instagram: @lovechrome_tokyo (https://www.instagram.com/lovechrome_tokyo/) Facebook: lovechrome.jp (https://www.facebook.com/lovechrome.jp/)

【Company Profile】 Company Name: YC.Primarily Co., Ltd. Address: YC.P building, 4-17-2 Minami-Aoyama, Minato-ku, Tokyo, 107-0062