yutori's 'minum' Punyu Grip Liner Wins 1st Place in @cosme Best Cosmetic Awards 2026 First Half New Best Eyeliner Category

pool Co., Ltd., a subsidiary of yutori Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; CEO: Takanori Kataishi), has announced that its cosmetic brand 'minum' won first place in the Best Eyeliner category of the @cosme Best Cosmetic Awards 2026 First Half for its 'Punyu Grip Liner'.

The 'Punyu Grip Liner' is available in five colors for 880 yen (tax included). Its standout feature is the ergonomic 'Punyu Grip' integrated into a ballpoint-pen-style container, which significantly enhances stability during application. This design allows even beginners to draw steady, ultra-fine lines with the 0.1mm brush tip.

The updated lineup features classic Pure Black and Greige, along with new additions Sheer Black and 'Iebe' (Warm-tone) Brown. The existing Brown shade has been rebranded as 'Bluebe' (Cool-tone) Brown to simplify color selection. The eyeliner is waterproof and includes a unique charm hole for personalization.

Launched in March 2024, 'minum' is a mini-sized cosmetic brand centered on the concept of 'Quality x Cute x Price.' Featuring popular actress Nagisa Saito as its image model, the brand offers a full lineup including lip products, glitter, eyeshadow, and foundation.