Zapath Inc. and B4A Inc. Announce Business Partnership

Zapath Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Junhiro Shino), a provider of hybrid AI business process outsourcing (BPO) services such as "WeMedical" for patient communication and support, announces the launch of a strategic partnership with B4A Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shotaro Uematsu) to enhance operational support for private medical clinics. This collaboration combines B4A's specialized DX tool "B4A"—designed specifically for fee-based medical clinics—with Zapath's AI-powered BPO services to strengthen clinic management and efficiency.

Background of the Partnership

In recent years, the private medical market, particularly in aesthetic medicine, has expanded rapidly. However, clinics face significant operational challenges, including digitizing processes such as appointments, electronic medical records, and payments, while simultaneously maintaining high-quality, efficient patient communication before and after consultations.

B4A Inc. has supported numerous clinics by providing "B4A," a comprehensive DX platform tailored for private clinics, integrating real-time booking, electronic medical records, and payment systems to improve operational efficiency and revenue. Meanwhile, Zapath Inc. has leveraged its hybrid AI BPO service "WeMedical"—combining artificial intelligence with human oversight—to enhance the efficiency and quality of patient communication and support services. Through this partnership, the two companies will integrate their strengths in "clinic digital transformation (DX)" and "patient support BPO" to deliver more comprehensive support for private clinics.

Seamless Integration of Patient Support AI BPO and DX Tools

By integrating B4A's DX tools—including appointment management, electronic medical records, and payment systems—with Zapath's AI-powered patient support services such as WeMedical, the partnership enables end-to-end support for appointment management, inquiry handling, and patient communication before and after consultations. Clinics can outsource patient communication that is synchronized with system data, maintaining high service quality with minimal operational burden.

Standardizing Patient Service Quality and Enhancing Patient Experience

By leveraging AI-human hybrid BPO, the partnership aims to reduce missed opportunities during peak times and minimize inconsistencies in patient responses, thereby standardizing and improving service quality. By combining the efficiency of digital transformation with the personalized touch of human interaction, the collaboration enhances patient experience and satisfaction, ultimately aiming to increase clinic patient retention rates and patient lifetime value (LTV).

Expected Benefits

- Reduced clinic operational burden through integrated support for patient communication and retention

- Standardization and improvement of patient service quality using AI-human BPO

- Streamlined operations via integration of DX tools and patient support workflows

- Enabling medical staff to focus on core medical services

Future Outlook

Building on this partnership, both companies aim to deepen and broaden their support for private clinics. By integrating clinic DX and patient support BPO, they will support clinics in improving profitability while enhancing patient satisfaction, contributing to the healthy development of the private medical market.

[About B4A]

(URL: https://www.b4a.co.jp)

B4A ("B4A") is a cloud-based DX solution designed specifically for private medical clinics, featuring real-time booking, electronic medical records, and integrated payment systems. As the #1 electronic medical record system adopted by private clinics [※], B4A offers comprehensive tools covering the entire clinic workflow from appointment to payment. It supports clinics in acquiring new patients, increasing repeat visits, improving operational efficiency, and boosting revenue. B4A is currently used by over 600 clinics—including aesthetic clinics (cosmetic surgery and dermatology), AGA clinics, sleep apnea clinics, online clinics, subscription-based clinics, hair removal clinics, and aesthetic dentistry clinics—ranging from large chains to individual practices (as of June 2026, including clinics in preparation).

※Market research for specified domains, November 2024 period; Research organization: Japan Marketing Research Institute

[About the AI BPO Service "WeMedical"]

(URL: https://wemedical.zapath.jp)

WeMedical is an outsourcing service that leverages a team of AI and human operators to support a wide range of clinic back-office operations. It comprehensively supports functions such as recruitment, marketing, and patient communication, enabling doctors and staff to focus on core medical and customer service activities.

[About ClinicHub—AI Agent for Private Medical Clinics]

(URL: https://clinichup.zapath.jp)

ClinicHub is a next-generation AI-powered CRM platform designed specifically for aesthetic clinics. It centralizes patient medical records, appointment data, LINE integration, and phone support, with AI providing 24/7 patient communication through natural conversations. Using patented technology, ClinicHub integrates electronic medical records with marketing data to automatically recommend optimal medical services.

[About B4A Inc.]

Company name: B4A Inc.

Address: Shibuya Prime Plaza 2F-B, 19-1 Maruyama-cho, Shibuya-ku, Tokyo 150-0044

Representative: CEO Shotaro Uematsu

Business: Development and sales of "B4A," a DX platform specialized for private medical clinics

Founded: January 2021

[About Zapath Inc.]

Company name: Zapath Inc.

Address: 1-24-14 Ebisu-Nishi, Shibuya-ku, Tokyo

Representative: CEO Junhiro Shino

Business: Provision of support services for private medical clinics

URL: https://zapath.jp

Inquiries regarding this announcement

Zapath Inc., Public Relations Team E-mail: [email protected]