Ezaki Glico Launches New 'Seventeen Ice White Sour <Squishy Jelly>' Co-Created with High School Students in Vending Machines Nationwide from May 25

Ezaki Glico Co., Ltd. will launch the new 'Seventeen Ice White Sour® <Squishy Jelly>' from Monday, May 25, 2026, at 'Seventeen Ice Vending Machines' (hereinafter 'vending machines') nationwide. With the number of high schools installing these vending machines expanding across the country, this product was created through co-creation with high school students under the theme of 'ice cream to eat with friends.'

The newly launched 'Seventeen Ice White Sour® <Squishy Jelly>' features a refreshing White Sour® sherbet studded with colorful mandarin orange and peach juice jelly that provides a squishy texture. It has a clean aftertaste, making it perfect for sparking lively conversations with friends.

In the co-creation initiative, high school students praised the product for the surprising texture of the jelly, the refreshing White Sour® sherbet, and its colorful appearance, evaluating it as a product that makes them want to take pictures with friends to capture memories of their youth.

The 'Seventeen Ice' brand will continue to respond to the feelings of each customer and create experiences that make them want to come back.

Background of Co-creation with High School Students

The 'Seventeen Ice' brand started sales in vending machines in 1985 under the concept of 'a rich variety (17 types) of high-quality one-hand ice cream for 17-year-olds.' Because eating 'Seventeen Ice' with friends is perceived to create an enjoyable time and an exclusive chatting space, the purchase rate is high among generations centered around high school students. In addition, the company has been promoting the installation of vending machines in customers' everyday spaces, expanding into high schools nationwide. These installations are not limited to proposals from the company to high schools; there is an increasing number of cases where schools themselves consider introduction to enhance the satisfaction of students who spend a lot of time at school, or where students, led by the student council, proactively propose installations to the school administration as a way to improve the school environment.

Under these circumstances, a survey conducted among high school students attending schools where vending machines are installed revealed that they value the brief everyday moments they can spend with friends, such as between classes, during club activities, or on the way home from school. On the other hand, it also became clear that they face the dilemma of feeling that there are few comfortable spaces for them.

Therefore, the 'Seventeen Ice' brand decided to engage in co-creation with high school students, aiming to contribute to creating enjoyable times by providing exciting products that serve as an opportunity for high school students to invite their friends.

Details of the Co-creation Initiative with High School Students

Through classes considering ideas for 'ice cream to eat with friends' conducted by company employees at high schools where vending machines are installed, and the results of soliciting product ideas within the 'Seventeen Ice App,' it was found that high school students are looking for 'an excuse to be with friends' and 'want to enjoy this time that only exists now.'

When product concept proposals based on these findings were presented to high school students in the aforementioned classes, product plans incorporating elements such as 'the excitement of wanting to eat with friends,' 'being able to imagine usage scenarios,' and 'having a necessary reason for them as high school students' were highly evaluated. After mock purchasing and tasting evaluations within the schools, 'Seventeen Ice White Sour® <Squishy Jelly>' will now be launched as a summer product.

Developer Comments

Yuki Horiyama, Product Development Department, Dairy Business Division

This product was developed based on the authentic voices of high school students through co-creation with them. Aiming for an ice cream that they would want to eat together during their irreplaceable youth spent with friends, we finished it as a sweet-and-sour, clean-aftertaste sherbet with a White Sour® flavor to express a refreshing youthfulness. In addition, by making the jelly in two colors with a squishy texture, we created a product that adds the fun of a colorful appearance and texture while maintaining the 'Seventeen Ice' essence. I would be happy if this product adds color to everyone's youth.

Tomomi Inoue, Marketing Department, Dairy Business Division

Meeting many high school students and touching upon the worries they have in their daily lives and their feelings for their friends, we have unraveled what the essence of 'Seventeen Ice' is. Through this process, we reaffirmed the value that eating 'Seventeen Ice' together naturally creates enjoyable conversation time, resulting in a product that combines the essence of 'Seventeen Ice' with a deliciousness that can only be tasted here, making them want to invite friends to eat it together. I hope that through this product, born from the voices of high school students, high school students nationwide will enjoy laughing with their friends.

Two Keywords in the 'Seventeen Ice App'