Smile Bisco Launches Limited Edition for "Bisco Day" - "Bisco Day Special Tomonori Taniguchi Collaboration Smile Bisco" Available for a Limited Time from Tuesday, July 7

Ezaki Glico Co., Ltd. will launch "Bisco Day Special Tomonori Taniguchi Collaboration Smile Bisco" on Tuesday, July 7, 2026, exclusively at the company's official online shop, "Glico Direct Shop," for a limited time until 5:30 PM on Monday, August 31, 2026*.

The "Bisco Day Special Tomonori Taniguchi Collaboration Smile Bisco" is a special project product of "Smile Bisco," designed to bring smiles to families, in anticipation of "Bisco Day" on August 8. "Smile Bisco" is a service that allows customers to enjoy original "Bisco" prints by uploading their favorite photos and text onto the "Bisco" logo.

This product features a design newly drawn by picture book author Tomonori Taniguchi, who has been involved in various initiatives with the "Bisco" brand since 2022. This marks the first collaboration with Tomonori Taniguchi for "Smile Bisco."

The "Bisco Day Special Tomonori Taniguchi Collaboration Smile Bisco" includes 20 mini Bisco packs (10 types x 2 each) designed by Tomonori Taniguchi, housed in an original design gift box. The mini Bisco packs feature cute, smile-inducing comments, making them perfect for gifts. A postcard is also included, making this a special product for "Bisco Day" that can be enjoyed both visually and by eating.

"Bisco" will continue to evolve with the wish for the healthy growth of children.

"Bisco Day Special Tomonori Taniguchi Collaboration Smile Bisco" Purchase Page

https://shop.glico.com/products/biscoday-special-smilebisco

*Due to a limited sale of 2,000 sets, sales will end when the planned quantity is reached, even before 5:30 PM on Monday, August 31, 2026.

"Smile Bisco" Official Homepage

https://www.s-bisco.jp/

About "Bisco"

"Bisco" is a cream sandwich biscuit formulated with sporulated lactic acid bacteria that reach the intestines alive, and "GCL1815 lactic acid bacteria," selected through proprietary research from approximately 10,000 strains of bacteria owned by the company. The crispy whole wheat biscuit is sandwiched with lactic acid bacteria cream that brings out the flavor of the ingredients, offering a taste that the whole family can enjoy.

About "Bisco Day"

In 2023, to commemorate its 90th anniversary, August 8 was designated as "Bisco Day" and certified by the Japan Anniversary Association. August 8 was chosen because it is "Smile Day" with the repeated "ha ha" sound, and it falls between Children's Day on May 5 and "Good Couple Day" on November 22, serving as a "Day to Connect Parents and Children." With the wish that all parents and children enjoy "Bisco" with the biggest smiles, through "Bisco" which has supported parents' wishes for their children's health.

About Tomonori Taniguchi

Tomonori Taniguchi Picture book author Born in 1978. Debuted as a picture book author in 2004 with "Saru-kun to Otsuki-sama." With a style that utilizes the space and color tones of Japanese paintings, he has published numerous picture books both in Japan and overseas. Received the Kindergarten Picture Book Grand Prize for "Kuishinbo no Kujira" and "Kameleon no Kakigoriya," among many other awards. His Santa series, including the picture book "100 Nin no Santa Claus," is a bestseller with over 370,000 copies sold. (Tomonori Taniguchi Interview)

Tomonori Taniguchi's picture books can be enjoyed by adults too. What do you value in creating picture books?

When creating a work, I value "not stating the answer." I intentionally leave white space within the picture book so that each reader can imagine freely.

If everything is explained, the interpretation of the story becomes fixed to one meaning. However, with white space, different meanings emerge based on the reader's experiences and values. Children have their own understanding, and adults have their own interpretations. I believe that being able to read it in various ways is the greatest strength of a picture book.

It is also a great appeal that the feeling changes over time. The reception can be completely different when read as a child and when reread as an adult. I want to create something that can stay with people for a long time in that way.

In this collaboration, you drew animals with smiling eyes, which is unusual for your usual style. What was your intention?

While cherishing the atmosphere of my usual works, I also wanted to bring a newness unique to this project. Since the theme was "smile," I drew the expression of smiling eyes with an upward curve for the first time. It was a new challenge as it's an expression I haven't drawn much before, but I think it turned out quite cute.

The packaging also has interesting messages like "Otsukaresama" (Good job) and "Mata ne" (See you later), and I think there are various ways to enjoy it, such as giving it to someone or choosing it thinking "this would suit this person." I would be happy if people enjoy it freely without being bound by a specific way of use.

Glico Official X Follow & Repost Campaign

This campaign is a prize giveaway on X to celebrate the launch of "Bisco Day Special Tomonori Taniguchi Collaboration Smile Bisco." You can enter by following the official "Glico" X account and reposting the designated post.

For details, please check the post from the official "Glico" X account on Thursday, July 16.

https://x.com/GlicoPRJP (@GlicoPRJP)

Prize: One picture book signed by Tomonori Taniguchi + One box of "Bisco Day Special Tomonori Taniguchi Collaboration Smile Bisco"

How to Enter: STEP 1: Follow the official "Glico" X account STEP 2: Repost the designated post from the official "Glico" X account to complete your entry

Application Period: 10:00 AM on Thursday, July 16, 2026 - 11:59 PM on Friday, July 31, 2026

Product Overview

Sales Channel: Glico Direct Shop (Ezaki Glico Official Online Shop)

https://shop.glico.com/products/biscoday-special-smilebisco