Nagareyama City Unveils Citizen-Centric Brand Videos Showcasing the "Atmosphere of Daily Life"

Nagareyama City, Chiba Prefecture, has launched a series of video content based on citizen submissions from the "#MyNagareyama" social media campaign. On February 9, the city opened a dedicated page titled "Nagareyama Colorful Movie" within its branding site, "Nagareyama Style." The project aims to convey the city’s "living atmosphere" through visual storytelling rather than simple descriptions, building narratives around the actual experiences of its residents.

The "Best #MyNagareyama Award" was presented to @satoko_horie, whose submission was selected for its evocative portrayal of local life. Judges noted that the entry captured the essence of the town through personal experience, making it easy for those who have never visited to imagine a relaxed lifestyle in Nagareyama.

The newly launched "Nagareyama Colorful Movie" page features two primary series: - Colorful Diary (Citizen Interviews): A series profiling six families living in Nagareyama, covering topics such as childcare, career, entrepreneurship, and community involvement. - Colorful Spot (Location Highlights): Five short videos introducing local parks and facilities that form the backdrop of daily life.

Nagareyama City has gained national recognition through its slogans, "If you're going to be a mother, Nagareyama" and "If you're going to be a father, Nagareyama." The city achieved the highest population growth rate among all Japanese cities for six consecutive years (2016–2021), adding approximately 40,000 residents over the past decade. By highlighting the real stories of citizens who embody the city’s values, the marketing strategy aims to foster a sense of pride among current residents and attract new families to this high-value urban brand.