TAKIBI BASE, run by TV director Shin Watanabe (30 years experience on shows like 'Cambria Palace' and 'Gaia no Yoake'), is launching its SME recruitment branding service. To verify effectiveness, the service seeks Kanto pilot companies (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma). Target sectors include construction, manufacturing, logistics, and dining. Pilot firms must publish completed pages/videos and share post-release recruitment metrics. In return, they pay only actual production and location expenses. The service applies TV production techniques to prevent post-hire mismatches by creating authentic pages and videos. The core content is a 7-8 minute unscripted 'bonfire dialogue video' where the president and employees share real thoughts around a fire. TAKIBI BASE provides homepage structure design, executive/employee interviews, bonfire dialogues, and short videos, coordinating with existing web developers if needed. Pilot videos have already been created for Workman and conveyor sushi chain Neo Emotion.

FACT BOX

  • Source: PR TIMES
  • Category: business