To Municipalities, Companies, and Medical Institutions: Please Consider Joining Our Ongoing Safety Net to Prevent 'Lonely Parenting'

Introduction

The NPO Kizuna Mail Project (Toshima City, Tokyo) established the 'Kizuna Mail Fund' in September 2024 to prevent 'lonely parenting' (isolated child-rearing) and reduce child maltreatment. The organization continues to expand its 'Kizuna Mail Project,' currently active in 34 municipalities and medical institutions, to strengthen the safety net.

About the Kizuna Mail Project

The 'Kizuna Mail Project' delivers expert-developed text messages called 'Kizuna Mail' to parents and caregivers via partner LINE accounts, email, or apps. These messages serve as an 'ongoing connection safety net' to prevent isolation among parenting individuals. The number of parenting individuals continuously connected through this safety net is measured by Active Users (AU). As of July 1, 2026, the AU count stands at 66,289. The project continues to expand its outreach to increase this number.

Requested Collaboration

Currently, the 'Kizuna Mail Project' is implemented as a municipal resident service or medical institution customer service, funded through operational fees (contributions). For organizations meeting the following criteria, the Kizuna Mail Fund will cover the operational fees, enabling substantially free access to the 'Kizuna Mail Project.'

① Organizations that interact monthly with 30 or more pregnant individuals or their partners (pre-dads), with an expectation of at least 360 new annual registrations

② Organizations from group ① that actively support outreach to male audiences

Implementation Period

Starting as soon as arrangements are made, for up to 2 years (details negotiable)

Contract Formats

Flexible based on organizational needs, including: - Agreements (collaboration agreements) - Pilot experiments - Joint operation contracts - Social-purpose licensing agreements

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We are seeking passionate 'key personnel' committed to solving the following challenges: - Municipal parenting support information delivery (from pregnancy through infancy, childhood, and adolescence) - Prevention of lonely parenting, postpartum depression, and child maltreatment - Father support initiatives - Public education on accurate pregnancy, childbirth, and parenting information from the prenatal stage; knowledge provision for caregivers of infants, children, and adolescents on sex education, life, and body awareness (preconception care) - Creating child-friendly environments and city promotion - Measures to address declining birthrates - Bridging the 'first-grade cliff,' seamless transition from childcare to elementary school, and detailed information delivery for parenting households during the two years surrounding school entry

About NPO Kizuna Mail Project

Established on November 3, 2010 ('Good Birth Day'), NPO Kizuna Mail Project is dedicated to preventing 'lonely parenting.' The organization provides the 'Kizuna Mail' text messaging service to 34 municipal and medical partner sites. By carefully crafting both content and delivery methods, it aims to reduce anxiety among parenting households, strengthen parent-child and spousal bonds, and enhance community connections to address social challenges related to pregnancy and parenting. The 'Maternity Kizuna Mail' and 'Parenting Kizuna Mail' services have reached over 400,000 users cumulatively and continue to connect with 66,289 individuals as of July 1, 2026.

【Press Release and Media Inquiries】

NPO Kizuna Mail Project Contact: Nishikawa, Mihotomatsu Phone: 03-6709-6893 Email: [email protected] Address: 3-6-10-609 Takada, Toshima City, Tokyo 171-0033

https://www.kizunamail.com/