Why is it difficult for SDGs to spread in Japan?

According to the book's analysis, the divergence between Western and Japanese culture is the main factor, with lack of urgency and absence of a philosophical foundation playing key roles.

How can I apply for the validation project?

You can apply by reading the analytical book and sending your honest feedback via email to info@forever-green.jp.

Who is the author of this book?

The author is Kei Watanabe, a Director and Environmental Strategist who has worked in environmental content development after his background in music and jewelry business.

A project no one has tackled: Challenging the creation of an SDGs analysis book!!

Published May 19, 2026 11:30 PM ・ Updated Jun 13, 2026 11:59 PM ・ 5 min read ・ Source: PR TIMES

NPO Forever Green is releasing 'Why SDGs Failed in Japan,' an SDGs analysis book by Kei Watanabe, in late June. Concurrent with the release, they have launched a project to collect honest feedback from university students.

NPO Forever Green (Location: Tokyo; Director: Kei Watanabe) will release 'Why SDGs Failed in Japan: Uncharted Strategic Design Cultural Analysis' on Kindle in late June. In conjunction with this, they have launched a verification project to collect 'honest feedback' on the book from university students.

Project Background: Verifying logic through the 'honest voice' of youth Currently, the sustainable market in Japan is stagnant. Our organization's analysis concludes that the cause lies in the divergence between Western and Japanese culture. We aim to visualize the 'honest voice,' including surprises and discomfort, of the next-generation university students who will carry the future, to see how the unprecedented perspectives presented in this book resonate with them.

Application Details for 'Seriously Shocked!!' Comments - Content: Read the analysis book and express frank impressions and new worldviews. - Target: University and graduate students. - Reward: 5,000 yen Amazon gift card (for selected outstanding comments). - Capacity: 10 people. - Word count: Approximately 140 to 300 characters. - Deadline: Until Wednesday, June 10. - How to apply: Email to [email protected], subject 'Seriously Shocked!! Comment Team'.

Expert Evaluation The analysis forming the basis of this book has been evaluated by Professor Ryoichi Yamamoto (Professor Emeritus, University of Tokyo), a leading expert on global warming in Japan, as a 'valuable thesis based on long experience.'

Analysis Points 1. Analysis of the differences between Western countries where sustainability has spread and Japan where it has not. 2. Cultural background analysis explaining why Japanese people do not feel a sense of crisis. 3. Analysis of factors unique to Japanese people such as the 'absence of God' and the 'disappearance of philosophy.'

Author Profile: Kei Watanabe A hybrid environmental strategist. He has worked beyond the boundaries of music, traditional culture, and business. After founding a jewelry business and pursuing music activities in the US, he became involved in environmental content development. He promotes sustainable dissemination strategies that crossover 'science and sensibility.'

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Source: PR TIMES
Category: News

A project no one has tackled: Challenging the creation of an SDGs analysis book!!

⚡ Key Points

Expert Evaluation The analysis forming the basis of this book has been evaluated by Professor Ryoichi Yamamoto (Professor Emeritus, University of Tokyo), a leading expert on global warming in Japan, as a 'valuable thesis based on long experience.'

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