What is the deciding factor when choosing a real estate agency?

The most common factor is 'trust in the agent's knowledge, proposals, and character,' cited by 24.5%.

Is online information useful?

It is useful for basic information, but 71% of respondents felt it was insufficient for making final comparative decisions.

What are the characteristics of users who utilize bulk assessment sites?

Compared to non-users, they are more proactive in checking official websites, reviews, and conducting broader comparative research.

Anabuki Kosan Releases Survey Results on Real Estate Agency Selection

Published May 21, 2026 11:00 PM ・ Updated Jun 14, 2026 7:36 AM ・ 4 min read ・ Source: PR TIMES

Anabuki Kosan surveyed 200 individuals who sold residential real estate in the last five years to understand their agency selection process. The survey highlights that while digital channels and referrals are equally important for initial discovery, 'trust in the agent' remains the key deciding factor for final selection.

Survey Overview Anabuki Kosan, a condominium developer, in cooperation with Market Development Institute Co., Ltd., conducted a survey on real estate agency selection among 200 individuals who sold residential real estate through an agency in the Chugoku-Shikoku, Kyushu, and Kansai areas within the past five years (conducted in December 2025).

Background Choosing a real estate agency for selling property involves checking a wide range of information, such as market trends, procedures, costs, and reputation. However, it is often unclear which information is actually used for comparison and what determines the final decision. This survey aimed to understand how sellers utilize internet information and what they prioritize when choosing an agent.

Key Findings ### 1. Initial Discovery of Agencies Initial discovery was split between 'referrals from friends, family, or acquaintances' (31.5%) and 'online channels' (approx. 38%, including searches, portals, bulk assessment sites, and ads), showing a balanced mix of digital and analog windows.

### 2. Insufficient Information While initial searches focus on 'market price' (44.0%), 'procedures' (33.5%), and 'taxes/costs' (32.0%), 71.0% of respondents felt a lack of information. Specifically, they struggled to find region-specific data or individual agent performance records needed for final comparison.

### 3. Deciding Factors The primary reason for selecting an agency was 'trust in the agent's knowledge, proposal capabilities, and character' (24.5%). This was followed by 'regional achievements/brand recognition' (17.5%) and 'referrals' (17.0%), while 'high appraisal price' was cited by 13.0%.

### 4. Trends Among Bulk Assessment Site Users Compared to non-users, those who used bulk assessment sites showed significantly higher rates of checking official websites (92.0% vs 56.0%), checking online reviews (62.0% vs 9.3%), and comparing multiple companies (88.0% vs 44.7%), indicating a more proactive approach to using online information.

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Source: PR TIMES
Category: Survey

Anabuki Kosan Releases Survey Results on Real Estate Agency Selection

⚡ Key Points

Key Findings ### 1. Initial Discovery of Agencies Initial discovery was split between 'referrals from friends, family, or acquaintances' (31.5%) and 'online channels' (approx. 38%, including searches, portals, bulk assessment sites, and ads), showing a balanced mix of digital and analog windows.

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