Taiwan's Alishan Region and Hankyu Umeda Launch First Major Collaboration: Osaka Pop-up 'Charm of Alishan Tea' Connects Specialty Products to Tourism

A high-end Taiwanese tea specialty store, represented by Emiko Taniguchi, who possesses national qualifications in Chinese tea and selects unique flavors based on her extensive knowledge and experience. The store maintains deep trust with Taiwanese tea farmers and administrative agencies, including joint development with the Flower Township Farmers' Association in Changhua County and handling award-winning teas. With overwhelming expertise that goes beyond a physical store, she acts as a 'bridge for tea culture' connecting Japan and Taiwan through activities with Taiwanese administrative agencies, department store events, and seminars. This time, Taiwan's Alishan region has established its first full-scale collaboration with Hankyu Umeda Main Store to host a pop-up event titled 'Taiwan's Pride, the Charm of Alishan Tea' in Osaka. The event aims to lead visitors from specialty products to tourism interest.