Kao's "THE ANSWER Complete Lamella Milk" Wins 1st Place in "@cosme Best Cosmetics Awards 2026 First Half New Product Category"

Award Overview Kao Corporation's hair care brand "THE ANSWER" has announced that its "Complete Lamella Milk" product won 1st place in the "First Half New Best Hair Care Product" category at the "@cosme Best Cosmetics Awards 2026."

The "@cosme Best Cosmetics Awards" recognize products supported by consumers based on reviews posted on @cosme, a platform operated by iStyle Inc. The "First Half New Best Cosmetics" awards highlight top products launched in the past six months (October 1 to March 31).

Product Features "Complete Lamella Milk" is a high-performance leave-in hair treatment launched in autumn 2025 as part of the "THE ANSWER" brand, which embodies "the answer to hair care" derived from Kao's 100 years of research. It contains the highest concentration and number of repair ingredients—14 in total—ever used in a Kao hair milk product. It is designed to provide moisture, manageability, shine, smoothness, and flexibility to all hair types.

Consumers praised the product for being "light and non-greasy while providing adequate moisture" and for its "comfortable, smooth finish." Utilizing Kao's advanced hair care technology, the product balances high concentrations of diverse care ingredients with a pleasant, lightweight application and effective results. Its easy-to-use design, allowing for simple dosage adjustments, has also been widely supported.

*¹ Within Kao. *² Contains the highest number (14) and concentration of repair ingredients*⁴. *³ Includes hydrolyzed keratin (wool), ceramide α, malic acid, lanolin fatty acid, and fatty acid glyceride α. *⁴ Contains 14 specific repair ingredients including ceramide α, cholesterol isostearate, polysilicone-9, among others.