The Ministry of Agriculture, Forestry and Fisheries (MAFF) has launched the second phase of a pilot program to visualize efforts in reducing the environmental impact of livestock products through a 3-star labeling system.
Overview
A pilot program is underway to visualize greenhouse gas reduction efforts for milk, dairy products, and beef through 'Trial Labeling.' Following the first phase in March 2026, the second phase will involve three new products.
This initiative evaluates environmental reduction efforts based on data such as headcount, feed, and waste management entered into a trial calculation sheet. The results are presented to consumers using a 3-star system.
Participating Products and Stores (Phase 2)
1. White Rose Milk (Daisen Dairy Agricultural Cooperative): From early June 2026
2. Hirata Rosso Beef Milk Gelato (Arai Farm): From late May 2026 (Stores in Tochigi Prefecture)
3. Omi Daikichi Beef (Daikichi Chikusan Co., Ltd.): From early June 2026 (Stores in Shiga and Kyoto Prefectures)
Future Outlook
The program aims to identify and improve operational challenges through these sales trials. The ministry is also actively seeking new partners and products.
FACT BOX
- Source: PR TIMES
- Category: News
FAQ
What is the 'Verification Visible Label'?
It is a label that evaluates greenhouse gas reduction efforts based on breeding information (such as number of animals, feed, and manure management) and displays the results to consumers in an easy-to-understand manner using a three-star rating system.
Which companies are newly participating in this sales verification (Phase 2)?
The three companies are Oyama Dairy Agricultural Cooperative (Shirabara Milk), Aray Farm (Hirata Rosso Cow Milk Gelato), and Daikichi Livestock (Omi Daikichi Cow).
What is the purpose of this initiative?
The purpose is to conduct a sales verification to identify and address operational challenges and improve the system for full-scale implementation.
What kind of information is entered into the verification calculation sheet?
Information such as the number of animals, feed, and manure management is entered.
Where can I find detailed information about this initiative?
You can find detailed information on the Ministry of Agriculture, Forestry and Fisheries website (https://www.maff.go.jp/j/kanbo/kankyo/seisaku/mieruka_chikusan.html).