Roadside Station Minami Alps Mura Hase Launches Original 'Raicho' Merchandise

Located at the gateway to the Minami Alps, our roadside station has been supported by many customers who love the mountains and nature, as well as by the local community.

From cherry blossoms in spring, vibrant greenery in summer, and burning autumn leaves to warm snow in winter, we cherish every season.

We started selling 'Original Raicho Merchandise' to provide visitors to Hase with a unique memento, to raise awareness for the conservation of the Minami Alps' natural environment, and to promote the charm of the Hase region to a wider audience.

Inspired by the 'Raicho' (ptarmigan), the official bird of Nagano Prefecture, the design incorporates mountains around Komagatake, Mt. Senjo, the 'Kuroyuri' flower loved as a symbol of Hase, and the exterior of our roadside station.

The design was created by illustrator Ai Nakajima, who resides in Ina City.

Products currently on sale include: - Original die-cut stickers (2 types) - Pin badges (2 types) - Magnets - T-shirts (available in various colors, dry and cotton materials)

A portion of the proceeds from these products will be donated to the 'Climber Cooperation Fund' organized by the Minami Alps (Ina Area) Mountain Environmental Conservation Liaison Council, which supports the maintenance of Minami Alps mountain trails and the protection of alpine plants.

Moving forward, 'Roadside Station Minami Alps Mura Hase' will continue to promote the charms of the Minami Alps and Hase region to the nation through product development and information dissemination that leverages regional resources.