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【Shinjuku Takano × Ginza NAGANO × Azumino City】 Shinshu Azumino Summer-Autumn Strawberry Selection to be Held on June 4

Published May 13, 2026 1:29 AM ・ Updated Jun 2, 2026 1:03 PM ・ 6 min read ・ Source: PR TIMES

Azumino City in Nagano Prefecture, in collaboration with the long-established fruit specialty store Shinjuku Takano and Ginza NAGANO, will hold an event focusing on Azumino's summer-autumn strawberries on June 4 at Ginza NAGANO. The event will offer a tasting of three strawberry varieties, including the new "Amaazumi," a mini-course, and an opportunity to interact with the producer.

Azumino City, Nagano Prefecture (Mayor: Eiki Nakayama) will hold a collaborative event with the long-established fruit specialty store "Shinjuku Takano" and Ginza NAGANO. The theme fruit is "Azumino Summer-Autumn Strawberries."

Azumino is one of Japan's leading producers of summer-autumn strawberries, utilizing its cool summer climate and cold groundwater from the Northern Alps. This event will allow participants to compare three varieties of summer-autumn strawberries and enjoy a limited mini-course featuring seasonal ingredients from Azumino. It's a rare opportunity to taste "Amaazumi," a new variety born in Azumino with limited harvest, in the Tokyo metropolitan area.

See Details

Event Overview

Date: June 4 (Thursday) ① 11:00-12:30 ② 14:00-15:30

Location: Ginza NAGANO (NOCO Building 1, 2, 5F, 5-6-5 Ginza, Chuo-ku, Tokyo)

Cost: 5,000 yen (tax included)

Capacity: 24 people per session (first-come, first-served)

Application: Via the Ginza NAGANO website

Contents

Mini-course to enjoy summer-autumn strawberries and Azumino ingredients

The menu is a 4-item mini-course featuring three varieties of summer-autumn strawberries and Azumino ingredients.

You can compare three varieties of summer-autumn strawberries: "Amaazumi," characterized by its sweetness, low acidity, and elegant aroma; "Summer Lyrical," known for its balanced gentle sweetness and acidity; and "Suzuakane," appealing for its refreshing and firm acidity.

Conclude your meal with a delightful strawberry parfait.

Demonstration by a Fruit Couturier

You can watch a fruit cutting demonstration and parfait plating by a Fruit Couturier from Takano Fruit Parlor.

Mr. Taichi Yamada

Interaction with a strawberry producer

On the day of the event, Mr. Taichi Yamada, a summer-autumn strawberry producer from Azumino, will share many cultivation secrets and local information.

Amaazumi

Azumino is a production area for "ever-bearing" strawberries, known as "summer-autumn strawberries," which are harvested in summer and autumn. For about 20 years, "JA Azumi" has been leading efforts to promote their cultivation as a local specialty. Typically, summer-autumn strawberries are acidic and often used for processing in the hot summer due to their refreshing taste. However, the new variety "Amaazumi" is characterized by its sweetness, low acidity, and fresh, elegant aroma.

More details on its birth story can be found on the city's official website.

New variety "Amaazumi" born in Azumino

Contact

Azumino City, Nagano Prefecture, Agriculture, Forestry and Fisheries Department, Agricultural Policy Division

Mail: [email protected]

TEL: 0263-71-2430

FACT BOX

Source: PR TIMES
Category: Event