Neon signs were first commercialized in Europe and America over a century ago before being introduced to Japan. Through the research and development efforts of domestic engineers, Japan's first domestically produced neon sign was unveiled in 1926 at Hibiya Park in Tokyo. The year 2026 marks exactly 100 years since this historic milestone.

For decades, neon signs have illuminated cityscapes and served as symbols of economic growth. However, in recent years, their presence on city streets has diminished due to the widespread adoption of LED technology. Despite this, the artisanal craftsmanship—each glass tube meticulously bent by hand—and the uniquely soft, warm glow of neon light are being reevaluated and have regained attention both domestically and internationally.

This single publication encapsulates the history, technology, charm, and future of neon.

'NEONZINE' features in-depth interviews with 19 individuals deeply connected to neon culture, complemented by 8 insightful columns.

The interviews include active artists, skilled neon fabricators with pride in their craft, industry legends who have supported the field, shop owners who proudly display neon signs in their stores, and young apprentices inspired by neon's allure. Through their diverse perspectives, readers gain intimate access to the stories and cultural significance behind neon.

Additionally, the columns clearly explain how neon lights function, the craftsmanship involved in glass tube bending, and highlight famous neon signs. The content is designed to be accessible and enjoyable even for those unfamiliar with neon.

The Japan Sign Association is an industry organization comprising companies involved in the production and installation of outdoor advertising such as neon and LED signs, as well as businesses supplying related equipment and materials. Originally established as the All Japan Neon Association, it remains the only organization in Japan dedicated specifically to advancing and preserving neon-related technologies and culture.

'NEONZINE' can be purchased via the Japan Sign Association's official website, select zine retailers, and at various event venues.

[Publication Details]

Title: 'NEONZINE' Publisher: Japan Sign Association https://sign-jp.org Edited and Produced by: Tonarika Henshūshitsu (Tonarika Editorial Office) Release Date: May 15, 2026 Specifications: 116 pages / 182×250mm Price: ¥2,700 (¥2,970 including tax) + shipping

Organized into three chapters per storyteller. (Back cover)

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