Kansai Signal Service Co., Ltd. (Headquarters: Minami-ku, Kyoto City; President & CEO: Masahiro Mitsuno; hereinafter 'Kansai Signal Service') has launched a strategic collaboration with STAR Collection Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Makoto Osawa), a company operating a virtual music agency and metaverse business, in the field of Web3.0.

As a key supporter of transportation infrastructure, Kansai Signal Service aims to address societal challenges such as aging infrastructure, labor shortages in the construction industry, and the need for technical succession by implementing next-generation branding through the metaverse.

Through this collaboration with STAR Collection, which excels in the metaverse and virtual music domains, Kansai Signal Service will host music concerts featuring virtual idols in virtual spaces where younger generations gather. By delivering entertainment in digital environments, the company aims to establish new touchpoints with youth who will shape the future of infrastructure.

Branding Through Virtual Idols

The collaboration will primarily focus on the following initiatives:

- Creation of innovative branding methods utilizing virtual spaces and the metaverse

- Building sustainable recruitment and customer engagement channels that bridge the physical and digital worlds

- Planning and promotion of new businesses and services within the Web3.0 domain

Future Outlook

Going forward, by combining Kansai Signal Service’s expertise and experience in transportation infrastructure with STAR Collection’s planning and development capabilities in virtual and metaverse businesses, the two companies will drive innovations aligned with evolving market needs.

Furthermore, through mid-to-long-term collaboration leveraging each company’s strengths, they aim to contribute to new business creation and industrial advancement.

About STAR Collection Inc.

Company Name: STAR Collection Inc.

Headquarters: 1-10-8 Dogenzaka, Shibuya-ku, Tokyo

Representative: CEO Makoto Osawa

Business Activities: Virtual music agency operations, metaverse business, and more

URL: https://www.starcollection.mu/ja/

About Kansai Signal Service Co., Ltd.

For over 50 years since its founding, the company has provided comprehensive support for road traffic systems centered on traffic signals to ensure safe and secure daily life in cities and communities.

With a one-stop service model covering all stages—from infrastructure design and manufacturing to installation and maintenance—the company has established a unique business model in the industry.

Headquarters: 39-6 Kichijoin Nakagawarazato Kitancho, Minami-ku, Kyoto City, Kyoto Prefecture

Representative: President & CEO Masahiro Mitsuno

Founded: July 1972

Business Activities: Integrated infrastructure services

URL: https://www.k-signal.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: STAR Collection