Shibuya Modi's 1st Floor 'SHIBUYA BASE' Introduces 'Square Register (2nd Generation)'

Marui Group Co., Ltd. (Headquarters: Nakano-ku, Tokyo, President and CEO: Hiroshi Aoi, hereinafter referred to as Marui Group) announced that the real store exhibition space 'SHIBUYA BASE' (Shibuya Base), which is provided for shops using the online store creation service 'BASE' operated by BASE, Inc. (Location: Minato-ku, Tokyo, CEO: Yuta Tsuruoka, hereinafter referred to as BASE), will introduce the latest 'Square Register (2nd Generation)' provided by Square, Inc. (Headquarters: Block, Inc., USA, Head of Block: Jack Dorsey, hereinafter referred to as Square). This will also make the inventory centralization management function 'Square Integration App' provided by 'BASE' available at 'SHIBUYA BASE'.

This initiative, unlike typical pop-up store openings, will enable more efficient operations at 'SHIBUYA BASE' by eliminating burdens such as inventory management.

Marui Group will continue to strengthen the store environment of 'SHIBUYA BASE' and support the challenges of individuals and small teams.

This initiative is being promoted in collaboration with BASE and Square.

About 'SHIBUYA BASE'

'SHIBUYA BASE' is a space where online shops using 'BASE' can challenge themselves with limited-time physical store openings in a prime Shibuya location. It features two exhibition areas for apparel/general goods and food. It opened on the 1st floor of Shibuya Marui in June 2018 through the collaboration of Marui Group and BASE, and relocated and renewed to Shibuya Modi in June 2021 due to the rebuilding of Shibuya Marui. To date, a cumulative total of over 450 shops have exhibited.

To make it easy for individuals and small teams to use, necessary fixtures and equipment for exhibiting are available free of charge, and Marui Group and BASE provide support with sales and customer service know-how. In addition to expanding brand recognition and acquiring new customers, it has also been used in recent years as a place for 'oshikatsu' (fan activities) where shop owners and fans can interact.

Furthermore, it is used by diverse brands from all over the country, as well as for product PR by local governments. The store environment is continuously updated, including expanding the space and renovating facilities, in response to the needs of exhibitors and changes in the sales environment.

About 'Square Register (2nd Generation)'

Square Register (2nd Generation) is an all-in-one payment terminal with integrated staff and customer screens. This device supports various cashless payment methods, and compared to the previous generation, it offers significantly improved processing speed and enhanced communication stability, enabling smooth register operations even in crowded Shibuya stores.

Additionally, by using the 'Square Integration App,' which allows for centralized management of inventory between online shops and physical stores provided by 'BASE,' inventory can be automatically and timely synchronized between physical stores and EC without temporarily pausing online shop inventory during the pop-up store period. This eliminates the burden of inventory management and prevents lost sales opportunities due to stockouts.

Overview of Latest Register System Introduction at 'SHIBUYA BASE'

Introduction Start Date: July 16, 2026 (Thu)

Equipment Introduced: Square Register (2nd Generation)

Stores Introduced: 'SHIBUYA BASE'

Location: 1st Floor, Shibuya Modi (1-21-3 Jinnan, Shibuya-ku, Tokyo)

Business Hours: 11:00 AM - 8:00 PM (Business hours and regular holidays are subject to Shibuya Modi)

Shibuya Modi Homepage: https://www.0101.co.jp/721

Comment from Fumitaka Marutani, Executive Officer, Marui Group Co., Ltd.

'SHIBUYA BASE,' now in its ninth year, has aimed to be a 'unique place' where online and offline merge, together with BASE, Inc. To date, over 450 shops have exhibited, and we have received many comments such as 'it became a catalyst for significant business advancement' through not only product sales but also real-life interaction with fans.

By welcoming Square, Inc. as a new partner, we can significantly reduce the operational burden of inventory management and sales aggregation for both EC and POP UP, and 'SHIBUYA BASE' will evolve into an even more user-friendly and challenging space for shop owners.

Moving forward, through the partnership of the three companies, we will promote the enhancement of 'SHIBUYA BASE's' value and also work to create new services that are more beneficial for those developing businesses beyond the boundaries of online and offline.

Comment from Shuhei Hayashida, BASE Business Manager, BASE, Inc.

'SHIBUYA BASE' has been operated as a place for shop owners to challenge offline sales and deepen encounters with new customers and fans. On the other hand, managing inventory at the store and operating the register have been major challenges when running both an online shop and a physical store concurrently.

Therefore, through the introduction of the latest register system and the utilization of the 'Square Integration App,' we have enabled timely linkage of inventory information between online shops and in-store sales at 'SHIBUYA BASE.'

Going forward, in collaboration with Marui Group and Square, we will continue to operate 'SHIBUYA BASE' as a space where shop owners can more easily challenge offline sales. We will also support shop owners in creating value by removing barriers in sales through the power of technology.

Comment from Ryuta Aizawa, Head of Japan Partnerships, Square, Inc.

We are very pleased to be able to strengthen our support for the sales environment of 'SHIBUYA BASE' in collaboration with BASE, Inc. and Marui Group Co., Ltd.

For sales in physical stores, inventory management with online shops and complex register operations are major challenges for many businesses. The 'Square Register (2nd Generation)' being introduced this time combines improved processing speed with communication stability, providing a smooth payment experience even during busy periods. It is expected to significantly reduce the burden on store staff.

Furthermore, by centrally managing inventory between online shops and physical stores through the 'Square Integration App,' brands can operate without missing sales opportunities in physical stores.

Square will continue to support the growth of your business through technology.

Overview of Marui Group Co., Ltd.

Company Name: Marui Group Co., Ltd.

Head Office Location: 4-3-2 Nakano, Nakano-ku, Tokyo 164-8701

Main Telephone: 03 (3384) 0101

URL: https://www.0101maruigroup.co.jp

President and CEO: Hiroshi Aoi

Major Affiliated Companies: EPOS CARD CO., LTD., MARUI CO., LTD., M&C SYSTEM CO., LTD., etc.