Nationwide Launch of Furo-Sauna TV Stamp Rally

'Furo-Sauna TV,' a sauna-specialized digital signage media operated by Wiz and Oyado Portal, has launched its first large-scale stamp rally event, 'Japan-Crossing!! Furo-Sauna TV Stamp Rally,' starting May 25, 2026.

This event is a six-week participation-based initiative (May 25 – July 6, 2026) where visitors can collect digital stamps at selected saunas, sentos, and hot spring facilities across Japan to enter a drawing for limited-edition goods and luxurious prizes.

### Background The sauna market is growing steadily, with a rising user base, particularly among men in their 20s to 50s. Leveraging the reach of 'Furo-Sauna TV,' Wiz aims to generate foot traffic between facilities, providing marketing value to visitors, facilities, and sponsor companies.

### Event Details - Duration: May 25, 2026 – July 6, 2026 - Organizer: Furo-Sauna TV Stamp Rally Secretariat - Mechanics: Scan QR codes at venues to collect stamps and enter drawings based on quantity.

### Prize Lineup - 3 stamps: Event stickers - 5 stamps: Limited towels, MOKU towels, etc. - 10 stamps: BIOND trial sets, etc. - 15 stamps: Fragrances, aroma candles - 20 stamps: Methos bath towels - 30 stamps: zone speakers

### SNS Campaign Participants who post photos of posters or store exteriors on X with the hashtags '#StoreName' and '#FuroSaunaTV' are eligible for a drawing to win a limited-edition sauna hat (5 winners).

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン