100 Inc. Publishes JFE Systems' HubSpot Content Hub Case Study — Reducing Brand Site Page Creation Time to One-Third

100 Inc. (headquartered in Setagaya-ku, Tokyo; CEO: Kei Tamura), which provides implementation and operational support for HubSpot's AI- and CRM-powered Agentic Customer Platform, as well as AI-driven business automation solutions, has published a support case study on JFE Systems Co., Ltd.'s migration of its brand website for MerQurius—a quality information management system for the food manufacturing industry—to HubSpot Content Hub.

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Background: A siloed brand site requiring manual link integration for every update

Shichie Ueno from the Promotion Team, Business Planning Department at JFE Systems Co., Ltd., described the previous website operations: "Previously, we had to manually connect each link, which took an enormous amount of time to complete new pages."

MerQurius, offered by the company, is a quality information management system for food manufacturers, adopted by over 500 companies since its launch in 2002. JFE Systems began using HubSpot Marketing Hub and Content Hub (formerly CMS Hub) in 2021, initially for landing page creation. However, the main brand website remained outside the CMS scope, requiring manual updates.

The brand website and Marketing Hub operated separately, resulting in insufficient integration and underutilization of both platforms.

Initiative: Unifying fragmented websites and marketing automation platforms into a single platform

With support from 100 Inc., JFE Systems launched a website renewal project to migrate the MerQurius brand site to HubSpot Content Hub. This transition replaced the previous manual linking process with a user-friendly environment accessible even to non-technical staff.

The brand site can now be fully integrated with Marketing Hub on the same HubSpot platform. The long-separated website and marketing automation infrastructure are now unified, enabling centralized data handling across sales and marketing teams.

Results: Page creation time reduced to one-third, enabling multi-user operations

After the renewal, the following results were achieved:

- Page creation time reduced to less than one-third of the previous duration - Significant growth in organic search traffic and page views within one year of launch - Improved search rankings for target keywords - Centralized lead management via dashboards, enabling easier visualization and tracking - Ability to distribute update tasks among multiple team members

With leads now centrally visualized on dashboards, sales teams can easily monitor site-driven responses. Content updates are now distributed among team members—e.g., one handles seminar updates, another manages column updates—eliminating bottlenecks on individual staff.

Looking ahead, JFE Systems plans to leverage HubSpot's lead scoring and recommendation features. In the future, the company aims to consolidate its multiple product websites onto the HubSpot platform for integrated customer data management.

More details on the case study are available here.

About 100 Inc. (Handored)

Company name: 100 Inc. (Handored, English name: 100 Inc.) Representative: CEO Kei Tamura Headquarters: 3F, No.R Kokubunji, 5-31-8 Shiotani, Setagaya-ku, Tokyo Founded: February 2018 Business: CRM implementation and utilization support centered on HubSpot, including business process design and operational support with AI integration

100 Inc. specializes in CRM implementation and AI-powered business support centered on HubSpot. As an Elite Partner—the highest tier in HubSpot's Solution Partner Program—it provides cross-functional operational design across marketing, sales, and customer support, along with operational support to ensure CRM adoption. Founded in 2018 and offering HubSpot-dedicated services since 2019, it is the only Japanese company to win HubSpot's 'Rookie of the Year (APAC)' and was named 'HubSpot Best Partner of the Year' in 2025. Additionally, as the operational secretariat of the HubSpot user community 'Japan HUG,' the company actively promotes HubSpot adoption and AI integration in Japan.

Company Overview: https://www.100inc.co.jp/company

Inquiries regarding this matter 100 Inc. (Handored) Contact: Reiko Wakanomoto