Nishimatsuya Chain Co., Ltd. will launch a new TV commercial for its private brand 'ELFINDOLL' on April 2, highlighting summer clothing. The company aims to provide 'just right clothes' for children, maintaining the same affordable prices as last year despite rising costs.
Nishimatsuya Chain Co., Ltd. (Himeji City, Hyogo Prefecture; President and Representative Director: Koichi Omura) will begin airing new TV commercials for its private brand 'ELFINDOLL' starting April 2.
In these TV commercials, we express the charm of 'ELFINDOLL'—which focuses on 'price,' 'material,' 'quality,' and 'design' to color children's daily lives joyfully and richly—from two different perspectives.
About the Baby 'Pattern' Edition
This edition focuses on short-sleeved T-shirts and leggings in baby sizes (80-95cm). We offer these at 359 yen (394 yen including tax), a price unchanged from last year. Through a variety of colors, shapes, and patterns, we convey the appeal of Elfindoll as 'clothes that are just right in every way' for children. The fun video features flowers and dinosaurs depicted on the T-shirts jumping out to play with the children. The filming was always lively, with staff calling out the children's names and playing their favorite music.
About the Toddler 'Bus' Edition
This edition features T-shirts, half pants, and culottes—must-have summer items for energetic toddler-sized children (100-130cm). We have also maintained the price from last year for these items, offering them at 389 yen (427 yen including tax). While being affordable, they offer the value of being 'just right clothes' for children that are smart and cute, unfolding on the runway of a school bus...
FACT BOX
- Source: PR TIMES
- Category: New Product
FAQ
When will Nishimatsuya Chain Co., Ltd. begin broadcasting the new television commercials for its private brand ELFINDOLL, and what is the significance of this date?
Nishimatsuya Chain Co., Ltd. will start airing the new ELFINDOLL TV commercials on April 2, marking the launch of its seasonal marketing campaign for the summer clothing line.
What are the exact retail prices of the ELFINDOLL Baby "Pattern" Edition short‑sleeved T‑shirts and leggings, both before and after tax, and how do these prices compare to the previous year’s pricing?
The ELFINDOLL Baby "Pattern" Edition T‑shirts and leggings are priced at 359 yen before tax and 394 yen including tax, which is unchanged from the pricing set last year.
Which specific size range does the ELFINDOLL Baby "Pattern" Edition target, and what visual motifs are featured in the commercial to highlight the clothing designs?
The Baby "Pattern" Edition targets children measuring 80 to 95 centimeters, and the commercial showcases flowers and dinosaurs printed on the T‑shirts that appear to jump out and play with the youngsters.
What garment types are included in the ELFINDOLL Toddler "Bus" Edition, what size range do they cover, and what is the unchanged price before and after tax for these items?
The Toddler "Bus" Edition includes T‑shirts, half‑pants, and culottes for children 100 to 130 centimeters tall, priced at 389 yen before tax and 427 yen including tax, maintaining the same price as last year.
Who holds the position of President and Representative Director at Nishimatsuya Chain Co., Ltd., and in which Japanese city and prefecture is the company headquartered?
Koichi Omura serves as President and Representative Director of Nishimatsuya Chain Co., Ltd., which is headquartered in Himeji City, located in Hyogo Prefecture, Japan.